ISL launches top line football into India.
Last weekend, the second most populous country on the globe was introduced to big time football as the much heralded Indian Super League finally kicked off. In the inaugural game, Atletico de Kolkata, featuring former Liverpool and Barcelona player Luis Garcia defeated Mumbai City 3-0. Quite why the home team adopted a Spanish nom de guerre isn’t quite clear, but if PR and razzamatazz are the necessary ingredients for a successful launch, the teams’ names will matter little. Continue reading →