“Dutch Masters – When Ajax’s Totaalvoetbal Conquered Europe”
My seventh book – “Dutch Masters – When Ajax’s Totaalvoetbal Conquered Europe” – is published today.
Across the history of football, a select group of teams have achieved iconic status. Sometimes it’s through sheer success. For others, their stature is built by star performers. On occasions, it’s because a team has gifted a new way of playing to the world. Most rarely it’s because of all three. The Ajax teams that conquered Europe with their enthralling ‘totaalvoetbal’ are one of those rare cases. Those Dutch artists used the pitch as their canvas, the skills of the players provided a palette of gloriously bright colours and their totaalvoetbal inspired the brushstrokes that delivered masterpieces of football creativity. The Dutch Masters is the entrancing tale of how that iconic white shirt with a broad red band down its centre not only became synonymous with the beautiful game of totaalvoetbal, but also symbolised the success of the club that created a new paradigm of play. It’s the story of how Ajax came to dominate the European game as the epitome of footballing perfection.
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It’s the strongest of all generational familial bonds; a mutual devotion built on the deepest of emotional attachment and respect, and one that applies nowhere more so than in Italy. The love between a mother and her favourite son endures eternally. It was the sort of bond established between La Vecchia Signora and Roberto Bettega, a child of Piedmont, born in Turin just after Christmas in 1950. For almost six decades Bettega devoted his career to I Bianconeri, first as player, and later as an administrator. Pumped by a heart of the same hue, white and black blood coursed through his veins. He even offered the Old Lady the gift of his son Alessandro, who joined the club’s youth system in 2006. Italian mommas love all of their children of course, but the ones who stay near and honour the gifts they have been given are the most treasured. That’s why there will always be a special place in the heart of La Vecchia Signora for Roberto Bettega.
The man who would become one of the most feared strikers in the history of Serie A originally fell into the embrace of the Old Lady as a young teenage midfielder in 1961, when he was accepted into the Primavera squad at the Stadio Comunale. By the beginning of the 1968-69 season, he had progressed to the first team squad. Initially elated to have reached such an exalted position whilst still in his teenage years, that joy slowly turned into frustration, granted a mere watching brief as the season ran its course without him recording his debut.
The season also brought frustration to the club, and the Juve tifosi. A fifth place Serie A finish, no less than ten points astray of champions Fiorentina, was not the standard required and the five-year reign of Paraguayan coach Heriberto Herrera was brought to an end. By now converted into a forward, Bettega was anxious to prove his with to the club and hoped the arrival of the new regime would change his fortunes. It did, but hardly in the say he had hoped. The new man in charge, Argentine Luis Carniglia, decided that there was little chance of Bettega making any meaningful contribution to the first team in the coming season, and he was sent out on loan to nearby Serie B club, Varese.
It was the sort of disappointment that could crush the spirit of an aspiring player who wanted little else than to wear the white and black stripes of his beloved Juventus. Fortunately, Bettega was made of sterner stuff and, during his time at the Stadio Franco Ossola, had the unexpected benefit of falling under the coaching of Nils Liedholm, the Swedish forward, who had enjoyed such a stellar career with AC Milan in the fifties and early sixties.
It’s difficult to discern how much Liedholm contributed to Bettega’s development, but a record of 13 goals in 30 league appearances – making him the Serie B top goalscorer – was enough to convince the Swede that here was a rare talent, about to blossom into the full flowering of an outstanding career. Knowing more than a little about what makes a great striker, Liedholm enthused about Bettega’s potential. “He is particularly strong in the air, and can kick the ball with either foot,” he commented. “All he needs is to build up experience, and then he will certainly be a force to be reckoned with.” Varese won promotion on the back of Bettega’s goals and Liedholm’s coaching. Each would later leave and go on to further, and greater, successes. Liedholm moved on Fiorentina at the end of the following season, and Bettega returned to Juventus. His CV had been stamped by Liedholm and he was ready to stake a claim for a place in the Juventus team. The timing could hardly have been better for both parties.
Whilst Bettega had been plundering goals for Varese, Juve had struggled under Carniglia and, before the end of the season, he was replaced on a temporary basis by Ercole Rabitti, with a remit to steady the ship before a new appointment at the end of the season. Rabitti stabilised the club guiding them to fifth place and qualification for the Inter-Cities Fairs Cup. It was a recovery of sorts, but hardly sufficient to suggest a longer tenure, and Juve turned to Armando Picchi, the former Libero of Helenio Herrera’s all conquering ‘Grande Inter’ team. It seemed like an ideal appointment, but tragedy would deal a cruel fate for the 36-year-old who had previously coached the Azzurri. He wouldn’t see out the season. In February 1971, Picchi was diagnosed with cancer. Three months later, after a brief period in hospital had ended his coaching career, he passed away.
Bettega had made his long-awaited debut in September of 1970. His chance came in the away game against Catania and the young forward announced his arrival by scoring the winning goal. Despite that goal being his only strike before the turn of the year, it heralded more than a decade of goals that would follow in time. It wouldn’t be the last time that Roberto Bettega would please La Vecchia Signora by delivering such presents.
On 17 January, he returned to the scoresheet scoring the opening goal in a 2-1 home victory over Foggia. The elation of his first Serie A goal at the Stadio Comunale may have been just the spark to ignite Bettega. A single goal from the start of the season to the end of 1970, was followed by a dozen more before the end of the season. Following his debut goal against Catania, Bettega had waited four months to notch his second goal. After securing it against Foggia, the wait for number three was much shorter. The following week, he again scored Juve’s opening goal as I Bianconeri overcame Fiorentina 1-2 in the Stadio Artemio Franchi. The dam had well and truly been breached and on the final day of January, back at home in Turin, Bettega recorded the first hat-trick of his career in the return fixture against Catania, as Juve cantered to a 5-0 success.
The tragic fate of Picchi would, of course, cause a major problem at the club, but with Czech coach Čestmír Vycpálek promoted from the youth team to guide the club until the end of the season, a further six goals for Bettega helped the club to record a highly respectable fourth place. Bettega ended his debut season as a first team player with 13 goals and the proud record of Juve never having been beaten when he had found the back of the net.
While Rabitti’s brief tenure at the club had been insufficient to convince the club’s hierarchy that he was worthy of a permanent position, that wouldn’t be the case with Vycpálek. His ability to inspire, particularly with the younger players, whom he had worked with in his role with the youth team, held out the promise of success to come, with the goals of Bettega being a prime example. Vycpálek was given the permanent position as the club and Bettega looked forward to an exciting season to come.
Initially, the stars seemed to be perfectly aligned for Juve and, particularly for Bettega. With confidence topped up from his end of season form, an astonishing run of ten goals in his first 14 games of the new season announced to Serie A, and the wider footballing world, that the Old Lady had brought forth another outlandishly talented son. The dream start to the season would turn into a nightmare though. Early in the new year, with Juventus flying high, Bettega netted against Fiorentina. It would be his last goal until September of the same year, as ill health once again cast a dark shadow over the Stadio Comunale. This time it was their free-scoring tyro forward who fell into its malicious grasp, when a lung infection that at times threatened to turn into tuberculosis, brought his season to an end. The impetus given by Bettega’s prolific opening to the season however was sufficient to see Juve secure the Scudetto, by a single point from AC Milan.
It was a bittersweet moment for Bettega. Still only 21, the young forward had ignited the club’s revival and their first Serie A title for five years, but illness had deprived him of the joy of taking a full part in the jubilation. If he felt that fate had been less than generous to him on that occasion though, he would receive full recompense across the coming years as Juventus launched into a golden era of success and silverware, driven by the goals of Roberto Bettega, but a little patience would be asked of him first in way of payment for the glory to follow.
The champions of Italy opened the defence of their crown on 24 September 1972 with a 0-2 victory away to Bologna, and Bettega making his return to first-team action, following long months of recuperation. The result was an ideal start to the season for the club, as Franco Causio and Pietro Anastasi netted the goals. For Bettega though, although now free of the infection, the debilitating long-term effects of the illness were becoming clear, and would blight his season.
Juve would go on to retain the Scudetto by a single point from AC Milan, but it would be the goals of Causio and Anastasi – who would end the season as joint top scorers – as the prime driving force for the club. Bettega would end with just eight league goals. Juve also reached the final of the European Cup, before a timid display saw them lose to reigning champions Ajax. Bettega would start the game but be substituted at the break. Not being able to fully contribute in that game, must have felt like a microcosm of Bettega’s season.
The following season also brought frustration. Juve’s success at winning, and then retaining, the league title had made them prime targets for aspiring rivals. Vycpálek’s magic was beginning to wane and, as he chopped and changed his team in search of an elusive successful formula, Bettega’s game time was reduced. A decline in goals was an inevitable corollary. He would feature in just 24 league games, scoring eight times as the Scudetto was lost to Lazio. Vycpálek left at the end of the season, and replaced by Carlo Parola.
Parola was also a son of Turin and had appeared in more than 350 games for I Bianconeri as a redoubtable defender, very much in the style of the Italian caricature. He had won two Serie A titles, plus a Coppa Italia, and starred as the club’s captain from 1949 until leaving for a brief spell with Lazio as his playing career drew towards a close. He had also served briefly as coach on a couple of occasions a dozen or so years previously. His return would also see the league title back in Turin as Juve topped the table, two points clear of Napoli.
Once more though, whilst the club enjoyed success, Bettega’s star shone less brightly than some others. Ten goals in 47 games across all competitions was a poor return for an avowed goalscorer, but also emphasised his value to the team, even when he wasn’t finding the back of the net. It seemed that when he delivered prolific goalscoring seasons, the club would falter and, at other times, the reverse would apply. As if to illustrate that frustrating truism, as Juve lost out in the chase for the title to city rivals Torino, the following season, Bettega delivered the best goalscoring return of his career to date, scoring 18 goals in 36 games across all competitions and a highly impressive 15 in 29 Serie A games. A ratio of better than a goal in every other game in a league where excellence in defence was highly prized and almost revered as an art form was a rare achievement. Parola would leave at the end of the season.
After ascending to the first team squad in 1969, Bettega’s time as a Juventus player had seen no less than six different coaches take charge at the club. Heriberto Herrera was in place as he arrived. Luis Carniglia, and then Ercole Rabitti in the 1969-70 season. The tragic Armando Picchi had begun the 1970–1971 season before Čestmír Vycpálek took over and then Carlo Parola was appointed. Ideally, for Roberto Bettega, the next man in line would provide the elusive answer to combining seasons where both the club won silverware and the forward scored copious amounts of goals.
Giovanni Trapattoni would not only stay in post for the remainder of Bettega’s time with the club, but would also square that elusive circle of combining club success with prolific seasons for Bettega. In his first season, Juventus regained the Scudetto from Torino by a single point despite largely being a team in transition, and Bettega bettered his haul from the previous season, delivering the best goals return of his entire career.
Anastasi had now left the club and was replaced by Roberto Boninsegna. The newcomer’s partnership with Bettega would provide fearsome firepower for Juventus as they notched a combined 43 goals across all competitions. Bettega was the senior partner with 23, and Boninsegna adding 20. Just how influential the pair were is emphasised by the next highest scorers, Franco Causio and Marco Tardelli, only scoring seven each. Juve had begun like a runaway train, winning their first seven games and, in November showed that they had a steel to their game as well, recovering from two goals down in the San Siro to beat AC Milan 2-3. Bettega would net two of those three goals to lead the fightback.
Another test arrived the following month when, as nominally the away team, Torino halted Juve’s 100% record with a 2-0 in the Stadio Comunale. It put a stumble into Juve’s march but, with Bettega delivering goals aplenty they picked up the pace with the decisive game coming in April when, once again Bettega opened the scoring in a 2-1 win over Napoli. The result meant that, with three games to play, unless Juve slipped up, Torino wouldn’t be able to overhaul them. A 2-0 win away win to Inter was secured and with Bettega scoring in the next two games, the winning strike against Roma at home and then another in the game away to Sampdoria, the title was secured with Bettega’s goals being the key factor. It was a similar case in the UEFA Cup, where Juve had qualified courtesy of their runners-up position the previous season.
Juventus had disposed of both Manchester clubs in the first two rounds, but Bettega had failed to score in any of the four games. That would change in the third round though as he notched the lead-off goal in a 3-0 home win over Shakhtar Donetsk in the first leg. A 1-0 defeat in Ukraine eased Juve into the Quarter-Finals and a comfortable passage against East Germany’s Magdeburg. If anything, the Semi-Final victory against AEK Athens was even less taxing. A Bettega brace in the home leg as part of a 4-1 win had, effectively, settled matters before the return in Greece, but another goal from Juve’s main man brought a 0-1 win to confirm progress the final where Juve would face Spain’s Athletic Club. A narrow 1-0 win in Turin left things in the balance but, when Bettega scored early in the return game in Bilbao, it proved to be the decisive goal. His strikes were not only for the statisticians now, they were delivering trophies, and a total of 23 goals in 46 goals across all competitions was compelling.
When the new season opened with a 6-0 hammering of Foggia, the writing was already on the wall for Serie A. The title was retained by a more than comfortable five points. The Scudetto stayed in Turin and in the World Cup during the summer of 1978, the success of Juve was illustrated when no less than nine of the team starting against Hungary for the Azzurri were Juventus players. Bettega, of course, was one of them, and he scored.
In the following couple of seasons, the powerbase in Italian football seemed to have drifted from Turin to Milan. In 1978-79, the title went to the Rossoneri, with Juventus in third place, trailing by seven points. Success in the Coppa Italia was scant compensation given Juve’s previously dominant position. The Scudetto was then passed to fellow inhabitants of the San Siro as Inter took top spot, with Juventus three points behind in second place. Things would improve though, as Bettega continued to find the back of the net, scoring eleven and then 17 goals in each of those two seasons. The latter saw him securing the Capocannoniere award as Serie A’s top goalscorer. It seems strange that, given his consistent success over the years, that this was the first, and only, time ne would achieve that distinction.
Juventus had now gone two years without a league title and their shirts were looking a little bare without the shield that they had become do used to adorning the white and black stripes. That situation would be rectified in the 1980-81 season though, as once more Trapattoni guided I Bianconeri to the title. Injuries caused Bettega to miss a number of games, but he still contributed goals to the cause. Now moving into his thirties, the forward was compelled to adapt his style to the more cerebral and perhaps less dynamic play that age and experience both demanded and allowed.
The following season would see Juve retain the tile, but there was tragedy ahead for their star striker. Entering the European Cup, thanks to their title success the previous season, both Juve and Bettega held high hopes of continental success. The inevitable Bettega goal in a fairly comfortable passage against Celtic did little to persuade otherwise but, during the game against Anderlecht in the next round, a collision with the Belgian club’s goalkeeper was the beginning of the end of Bettega’s career with his beloved Juventus. A traumatic knee injury, with ligament damage would not only severely curtail his abilities, but also rule him out of contention for the 1982 World Cup, where fate again turned its face against him as the Azzurri won the tournament. Before the game against Anderlecht, Bettega had demonstrated that there were still goals aplenty to come. Five strikes in seven Serie A games and eight in 14 games across all competitions had put him bang on course for another prolific season. It was a level of performance that suggested he would smash his previous best goal-scoring season back in 1976-77. He would be robbed of the opportunity to deliver on that promise.
Any such injury during a player’s career can be catastrophic. By the time fitness had been regained, Roberto Bettega was 32 years old. At that age, the damage was terminal for a career built on an athleticism and technical ability now diminished by injury. It was as kryptonite to Superman. The 1982-83 season would be his last for the club. A return of just six goals from 27 games, contrasting with five from the opening seven in the previous season, bore testament to the physical damage sustained.
At the end of the season, it was clear to Bettega that his career at the top level of football was over. It was time to, at least temporarily, cut the emotional apron strings that had tied him to La Vecchia Signora. Across 13 seasons with Juventus, he made almost 500 appearances for I Bianconeri, delivering 178 goals, seven Scudetti, a Coppa Italia and a UEFA Cup. He would move to Canada and play out the dying embers of his career with Toronto Blizzard.
With his boots hung up, there would be a last return to Juventus as his old club called on Roberto Bettaga’s services once more; albeit in an entirely different sphere of activity. In 1994, club chairman, Umberto Agnelli, invited him to return to the club as vice-chairman. It was a call he willingly accepted and stayed in the role for a dozen years, sharing in more success at the club, and returning to pick up the position again for a year in 2009, before new chairman, Andrea Agnelli took control. His job had been done, family obligations completed.
There’s a special place in fans’ hearts for a one-club player and, despite brief sojourns to Varese and Canada, that was surely what Roberto Bettega was. Not only had he been one of the club’s top scorers off all time, his devotion and loyalty to the club also meant he was one of the most loved by the tifosi. There’s surely only one accolade higher and that’s to laud Roberto Bettega as a loyal and loving son to his Momma, La Vecchia Signora, the Old Lady of Turin.
(This article was originally produced for the ‘Juventus’ magazine from These Football Times.
So many top echelon footballers of the modern era are, or were, graduates of academies run by the richest clubs who scoop up any promising talent and ‘hot house’ them to produce the most precious and rare of blooms, whilst the vast majority of others are cast aside, discarded like so many weeds. For so many of the successful minority, it means that the ‘rites of passage’ enjoyed and even often endured by the mere mortals who watch them and pay homage to their brilliance are absent from their development as both footballers, and more importantly, people. Sadly, but to the delight of certain sectors of the media, this can lead to poor life decisions and the type of errant behaviour that offers easy headlines for the red top newspapers who seem so anxious to feast on the fates of supposedly fallen angels, screaming about too much money, too young and not enough common sense. No one ever prints an article about a player headlined ‘Footballer Goes Home and Does Good Things.’
Some players however, have earned their celebrity, fame and fortune by walking much less comfortable paths, enduring a nomadic lifestyle in pursuit of their dreams, travelling to different clubs, often having their resolve tested by injury and rejection of both professional and societal variations. Sometimes this is a factor of the location of birth, sometimes it’s caused by the scarcity of life chances, sometimes by a lack of belief, often by a combination of many such factors. Those who make their way to the top by these less-travelled roads though have learned life’s tough lessons, qualified from the school of hard knocks and graduated from the university of life. The journey was more difficult, but their personal development so much more complete.
Didier Drogba was born on 11 March 1978 in Abidjan, Cote d’Ivoire to a fairly comfortably off family. Seeking to offer their son the best opportunities that life could offer away from Africa, the five-year-old Drogba was packed away to France to live with his uncle and aunt. It was a traumatic time for the young boy, who yearned for the comforting normality of his home back in Africa, where he didn’t feel so ‘different’ as he described his time in France. While his surrogate parents were both loving and protective, it was an understandably difficult period, and three years later he returned to Cote d’Ivoire. Unfortunately, despite the welcome return to the verdant surroundings of his homeland and his love of Cote d’Ivoire that was burnt deep into his soul – just how deep would be illustrated much later in his life – he was again compelled to leave Africa and rejoin his uncle in 1991, when both his parents lost their jobs as recession gripped the African country. Two years later, together with his siblings, they would join him in his new French domicile.
Despite the struggles and strains of growing up in a foreign country, Drogba’s determination to play football professionally had been hardened by the early life experiences that had taught him the value of family and belonging. They would also guide him through life. Despite hardships and rejection by some clubs, he eventually achieved a breakthrough into the professional ranks at Le Mans. He was 21 years old. By this age, most players who go on to establish themselves at the highest levels were already several rungs ahead of him on the climb to success. For Drogba, he had only just found the ladder. From there he moved on first to Guingamp, before finally alerting the football world to his talents at Marseille.
The biggest break of his career came in July 2004, when José Mourinho, newly installed as Chelsea manager, and making hay with the largesse of Roman Abramovich took him to Chelsea in exchange for £24 million. The following eight seasons, and the success enjoyed by Chelsea, would raise Drogba’s celebrity from merely that of a footballer to an iconic figure in the British game and across the continent. Scoring 157 goals in 347 games for the Stamford Bridge club, Drogba would collect three Premier League titles, four FA Cups, two League Cups, as well as host of personal awards. His time with the club was by netting the winning strike in the penalty shootout that made Chelsea Champions of Europe for the first time in 2012, beating Bayern Munich in their own stadium with the final kick as a Chelsea player before moving on as his contract expired. After periods playing in China and Turkey, he would return to West London two years later and add to his trophy haul by winning another league title and a third League Cup.
Speak to any Chelsea fan and they’ll regale you with golden memories of Drogba’s time at Stamford Bridge. ‘Drogba Legend’ reads one banner in Cote d’Ivoire orange, strung across the stand at the ground where he delighted so many fans. Even for fans whose adherence may be to a different club, there’s often a grudging admiration and a nod of acceptance for a player who defined the role of the lone front man in Premier League football. For a player who had reached the peak of the game through a dogged determination and no little ability, that success may be enough of a story. It is, however, a long way short of defining who the ‘real’ Didier Drogba is.
While he was away from the country of his birth, Cote d’Ivoire suffered the fratricidal horrors of a civil war. The Muslim-dominated north sought to break away from the mainly Christian south of the country as religiously fuelled internecine conflict raged. When prosperity turns to poverty as global economic tides wash away security and peace of mind, divisions that were once less important, suddenly assume new prominence and inspire frenzied devotion. The conflict that began in 2002 had by 2004 settled into a struggle where neither party was capable of subduing the other and the country suffered an uneasy stalemate, punctuated by far too regular bouts of fighting and bloody conflicts. Attempts at peacekeeping by France and the UN were well-intentioned but doomed to fail as antagonisms became more and more engrained. Only one thing united all Ivorians, the national football team, The Elephants, led by Didier Drogba.
For the iconic leader of the team, it was an opportunity to try an offer a balm to the open wounds of his country. In the qualifying tournament for the 1996 World Cup, after each game, Drogba would gather his team-mates around him, and lead them in prayer for peace in their homeland. It was heartfelt and, for a man like Drogba with that love of his country pulling at his heartstrings, it was important, but a bigger, more significant step was required.
On 8 October 2005, Cote d’Ivoire travelled to Sudan to complete the qualifying programme, a win would take them to the finals. Akale scored in the first half and a brace from Dindane after the break sealed the win, despite a late goal for the home team. The game was a triumph for The Elephants, but what followed was even more important for the future Cote d’Ivoire.
As pictures of the Ivorian dressing room wildly celebrating qualification for their first World Cup Finals were beamed back to the country by Radio Télévision Ivoirienne, amid the joyous scenes, Drogba asked for the reporter’s microphone, calling for silence. At that moment, in the suddenly eerie quiet of the small dressing-room at the El Meriekh Stadium in the Sudanese city of Omdurman, Didier Drogba moved from being merely a highly paid professional footballer into a humble but hugely influential national hero.
In humble but determined tones, he addressed the whole of Cote d’Ivoire. ‘My fellow Ivorians, from the north and from the south, from the centre and from the west, we have proved to you today that Cote d’Ivoire can cohabit and play together with the same objective: to qualify for the World Cup. We had promised you that this would unite the population. We ask you now.’ He paused as he sank to his knees in supplication to the watching millions of his countrymen. ‘The only country in Africa that has all these riches cannot sink into a war this way. Please, lay down your arms. Organise elections. And everything will turn out for the best.’ He paused, bowing his head then, looking into the camera spoke again. ‘Forgive,’ he begged.
In his autobiography, Drogba confessed that he had no idea how his plea would be received. All he knew was that ‘it had come from my heart and was completely instinctive. It came from the love I had for my country and my sorrow at the state it was in.’ When he arrived back in Abidjan however, the full effect of his heartfelt message became clear. It had been a cathartic moment for the country. Suddenly, inspired by a mere footballer, hope for peace was renewed. His words were replayed over and over again and tensions began to ease. When later interviewed on national television and asked for his emotions, Drogba was clearly speaking from the heart. ‘I have won many trophies in my time,” he declared, “but nothing will ever top helping win the battle for peace in my country. I am so proud because today in Cote d’Ivoire, we do not need a piece of silverware to celebrate.’ What the UN and France had failed to achieve had been delivered by Didier Drogba. It was far from being the end of the conflict, but it was a significant step on the road to it and Drogba wasn’t going to stop there.
Tensions had eased, but it remained an uneasy time, and a stubborn impasse between the north and south of the country still dogged efforts at reconciliation. More action was required. Two years after his speech in Sudan, a qualifying game for the Africa Cup of Nations was due to be played in June 2007 in Abidjan, but Drogba had other ideas. Using his newfound celebrity that had now allowed him access to people of influence, he approached the south-based government with a startling suggestion. Instead of staging the game in Abidjan, it should instead be moved 300 kilometres north and played in the rebel stronghold of Bouake. It would, he argued be a major gesture of reconciliation. To comply required a major shift of government policy but, such was the prestige achieved by Drogba, they felt compelled to agree.
On 3 June 2007, Cote d’Ivoire beat Madagascar 5-0 in Bouake. It’s a short sentence that details the result of the game, but says so little about its significance. The rebel leader Soro Gauillaume had agreed a peace accord with President Laurent Gbagbo, and sat beside him at the game. Around 300 rebel soldiers also sat in the stadium alongside another 200 from the south who had, and officially still were, sworn enemies. There was a danger that placing previously implacable enemies in close proximity was akin to a lit powder keg and yet, despite the passionate support for The Elephants, there was also an air of tranquillity. The game, and its switch of location, had been an outstanding success. A spokesman from the Ministry of Sport declared that Drogba and his teammates had done more to bring about peace in the country than any politician, any international force, or any internal powers. The newspapers agreed, with headlines praising The Elephants and, of course, Drogba. ‘Five goals to Erase Five Years of War’, they read. ‘Drogba brings Bouake back to life’ and ‘Drogba magic.’
Elections duly followed in 2010 but, perhaps as was inevitable, accusations of malpractice and rigging dogged the outcome, and the conflict flared to life again. The solution would still be a distance away, but the journey towards peace and an end to the civil war had begun. In 2015, the country elected Alassane Ouattara as the president of Cote d’Ivoire by an overwhelming majority. The new leader of the country announced that, echoing a similar move in South Africa, a Truth, Reconciliation and Dialogue Commission would be set up, tasked with resolving remaining disputes and forging a new national identity for the country. It would compromise former ministers, religious and regional leaders, plus one other, a footballer. He gave it the extra legitimacy required to be accepted by all Ivorians regardless of religious or political affiliation.
In 2007 Drogba had announced the creation of a foundation bearing his name to help with education and health in Cote’ d’Ivoire, with particular regard to children. As well as supporting it from his own finances – as he describes in his autobiography, since its inauguration, ‘I made the decision to donate all my commercial earnings to the foundation, and I have continued to do so ever since’ – he also uses his celebrity status to encourage other contributions as well. Drogba has said that, “There is nothing better than when you see a kid with a smile on his face and that is why I’m trying to help. I want to do a lot of things in Africa, I want to give people the chance to dream, and it is easier to dream when you are in good health and happy.” His work continues.
With echoes of the former footballer – and fellow former Chelsea striker – George Weah being elected as president of Liberia as the model, Drogba has been encouraged to stand for election as president of Cote d’Ivoire. Were he to do so, he would surely be a strong candidate to lead the country, with popular support assured. Despite such promptings though, he has refused. The work he has done in his homeland has been made possible by his identity as a non-partisan force, seeking to unite his people without fear or favour to one group or another. Adopting a political stance, with inevitable conflicts arising from policies would surely dilute this. Drogba has been astute enough to distance himself from any party’s approach.
To many football fans around the world, the story of Didier Drogba speaks of the muscular front man wearing Chelsea blue and, often as not – a relic from his early days in the Premier League – an opportunistic ‘diver’ throwing himself to the ground in order to win free-kicks or penalties, and a theatrical exponent of the over-emphasised injury. To others he’s the archetypal striker that all clubs would cherish. Whilst some of those aspects have validity, they are so very far from the full story. Didier Drogba is a man who didn’t fall down easily at the most important moments of his life. Instead, he stood up to be counted, and used his celebrity and wealth for the benefit of so many others in his homeland. That potential headline of ‘Footballer Goes Home and Does Good Things’ could never be more apposite than if it were telling the story of Didier Drogba.
(This article was originally produced for the ‘African Forwards’ magazine from These Football Times).
‘We knew then. We know now.’ – The rise, fall and rebirth of Adidas.
The slogan in the title was coined for an advertising campaign mounted by Adidas ahead of the Atlanta Olympics of 1996. It was created to emphasise how the company’s relationship with Jesse Owens ahead of the Berlin Olympics had been a key factor in the American athlete’s success and that, remaining true to their principles, 60 years later their relationship with Donovan Bailey also helped him to 100 metres gold. What they knew then, they know now. What worked then, works now.
Those same words however, could also serve as the template for how the company was resurrected to its former glories in 1993 after a period of decline. Following the turmoil and decline of the Tapie years, the organisation’s new owner, Robert Louis-Dreyfus, as well as introducing innovative processes, returned to the established practise of creative marketing and developing relationships with individual athletes and organisations that led to its revival and drive back to the top table of the sportwear businesses.
Famously, Adidas had been formed by Adolf ‘Adi’ Dassler – the company name being an amalgam of the first three letters of his abbreviated Christian name and surname – back in 1947 after a split with his brother Rudolf, who went on to found rial company Puma. For the next decades, each brother sought to outperform their sibling as their businesses battled for supremacy in the sportswear industry. Adidas prospered from their founder’s innovative attitude to the design of sports shoes and the relationships and endorsements that he obtained from athletes for wearing them. It was an approach that would continue to pay huge dividends for Adidas over the coming decades.
When Adi Dassler passed away in 1978, his wife Käthe had taken the helm of the business and their son, Horst Dassler became part of the organisation’s top management. Three years later, when Käthe died, it was Horst Dassler who assumed control of the business. An inveterate marketeer, although still only his mid-forties, Dassler quickly identified the paths the company would need to follow in order to prosper. As well as newcomers to the market – such as the American company Nike whose slick marketing had led to them trebling Adidas’s market share in the USA – Puma, his uncle Rudolf’s company, had shown the way forward by pushing into the consumer market for athletic footwear and increased its sales in that field by 35% in the year before Horst Dassler took control. It was a market that Adidas had largely missed out on, but one that the new company chairman saw great opportunity in.
The new man in charge wasted little time in putting his ideas into practise. He sought to modernise the business and inserted an experienced professional management team to deliver the plan he regarded as essential for the company’s success. Inevitably, it meant a lessening of the influence of family members in the business, a trend that would intensify after his death. With the new regime in place, and with an echo of his father’s initial strategy, Horst Dassler’s Adidas focused on developing long-term relationships with both sporting bodies and the top individual athletes in a range of sports across the globe, using their successes and high-profile images to position Adidas, and their products, as the essential partner for sporting success.
These links were then used to feed marketing into the burgeoning ‘leisure’ sector and make Adidas the sports goods of choice for any aspiring sportsman, whatever their level of ambition. It was an astute piece of marketing, and one that brought major success for the company. By the time of his death on 9 April 1987, Horst Dassler had made Adidas, the world’s largest sporting goods manufacturer, with affiliated organisations in more than 40 different countries across the globe.
In 1989, Adidas became a stock corporation, and the following year, Horst’s children, Suzanne and Adi, disposed of their shares, cashing in on the success of their father’s enterprise and the break from the Dassler family was largely completed, although the strategies of both Adi and Horst Dassler would be revived further down the road. If that break benefitted the heirs of the business’s founder and his son financially, for Adidas, the loss of Horst Dassler and the consequent sale of the business would bring a change of ownership, a dramatic refocusing on strategy, and troubled times both with regard to image and financial stability, leading to record losses by 1992.
Bernard Tapie was a hugely controversial character in French business circles who had accumulated a fortune across the previous two decades by buying seemingly bankrupt businesses, turning them round, and then selling on for a large profit. To some he was considered the epitome of entrepreneurism, the embodiment of the ‘greed is good’ culture, not quite the Gordon Gekko of the ‘Wall Street’ movie of 1987 fame, but many saw the link. To others his business practises lurched towards the parasitic, a perception that the scandals, trials and tribulations of his later life only added supporting evidence to. In 1992, backed by a raft of substantial loans secured through a number of foreign financial institutions, plus part of the French Crédit Lyonnais bank, he raised almost 1.6bliion francs to purchase the shares of Adidas. The company had a new owner. Tapie had large shoes, sporting shoes, to fill. The question was whether his feet, or indeed his feats, big enough to fit them.
The tycoon would later describe his ownership of the business as “his greatest business coup”, although others would take a different view. His ethos was to maximise profits, and be sales orientated, rather than focusing on marketing to develop the business – perhaps an appreciation of the ‘fast buck’ over and above the prospects of sustained growth is an apt paraphrase. Despite his self-anointed success, reports suggest that by 1992, the French businessman was unable to pay the required interest to service the loans he had used to acquire the business and this, coupled with pressure to disinvest in a business that may otherwise hamper his political aspirations, led to him requesting Crédit Lyonnais to arrange a sale.
The bank agreed to purchase the company from Tapie for a sum widely reported to be worth around €315 million euros. Around twelve months later however, Adidas was then sold on by Crédit Lyonnais for more than twice that amount. Furious that very little had changed at Adidas between Tapie’s sale to the bank and the subsequent moving on of the business Tapie cried foul. With claims and counterclaims of fraud, bad faith and dishonesty, abounding between the two parties, what became known as L’Affaire Tapie had begun. In such matters, inevitably, only lawyers prosper. Fortunately for Adidas, the distance between themselves and the complicated affairs of Bernard Tapie, French corporate law and decades of legal wrangling grew more and more distanced. Although now free of Tapie’s control, the business was far from being put of the woods, as record losses imperilled its future. Fortunately, after a period of mismanagement a saviour would appear.
Robert Louis-Dreyfus was a 53-year-old Parisian and graduated from the Harvard Business School before joining the family trading business S.A. Louis-Dreyfus in Brazil. In 1982, he was employed as Chief Operating Officer and Chief Executive Officer of the American medical marketing business, IMS International. In just half-a-dozen years of time there, he developed the business into the second largest market research company in the world. Impressed by his success, Maurice Saatchi identified him as the ideal corporate officer to join the marketing agency he had founded with his brother Charles. Saatchi & Saatchi had started life with a ballooning portfolio of celebrated clients, and booming financial success. Of late, however, their fortunes had withered and the agency hit difficult financial times. Louis-Dreyfus’s was charged with returning the business to profitability, and an upward curve of success. Despite inheriting a balance sheet that had shown losses across a number of successive years, the new man’s strategies had the agency back in profit by 1993.
Since the death of the founder’s son, Adidas had laboured through a period financial decline, wherein their once all-powerful brand had fallen behind its competitors through incoherent policies and muddled marketing by a group of ill-equipped managers, Tapie included, bereft of the expertise, or perhaps the inclination, to identify and rectify the causes of decline. Market share had been eaten away by the likes of Nike and Reebok, competitors much more orientated to the modern world and feasting on Adidas’s on the easy fare of Adidas’s decline. In 1992, the company returned losses of some $100 million. Its very existence would soon be called into question unless the spiral of decline could be reversed.
In April 1993, Louis-Dreyfus took control of Adidas as owner, CEO and chairman. Much as he had achieved with both IMS and Saatchi & Saatchi, he would revive a business that had declined during the years since the death of Horst Dassler and return it to its former glories. Decisive action was required and the new man at the top wasted little time in enacting it. Anyone resistant to change was removed and a group of hungry, young and innovative management was moved in to replace them. Identifying where Adidas had fell behind its competitors, and the road back to sustained success, Louis-Dreyfus doubled the marketing budget of the company. The fightback was on. Horst Dassler had grown Adidas through marketing and Louis-Dreyfuss had adopted a similar approach. He began buying up majority stakes in the previously independent businesses that distributed Adidas products around the world. From now, all the marketing would be coordinated and brand identification would be once more to the forefront.
There were also echoes of Horst Dassler’s approach as Louis-Dreyfus again sought to have Adidas identified with sporting success at the highest-level, developing relationships with high-profile athletes. The advertisement relating to Donovan Bailey, using the ‘We knew then. We know now’ slogan cited above, being just one example. Relationships were also forged that made Adidas indispensable partners at global sporting events such as the Olympic Games and FIFA World Cup tournaments.
That desire to develop relationships also extends to organisations as well. The top football clubs among Europe’s elite leagues were targeted and, to this day, the likes of Manchester United and Arsenal in England’s Premier League, Bayern Munich in the Bundesliga, La Liga’s Real Madrid, Serie A’s Juventus and Ajax of the Dutch Eredivisie wear Adidas kits. Adidas have also provided the footballs at every World Cup since 1970, every European Championship since 1992, and every Olympic Games since 1996. The company also sponsors the National Hockey League (NHL) in the USA and the Canadian Hockey League (CHL), plus the MLS (Major League Soccer). Adidas targeted and achieved relationships that identified them with sporting success,
After his first year at Adidas, Louis-Dreyfus had transformed the business. After recording losses, in 1993, the business returned a profit of $4.7 million. It was just the beginning. That figure had exceeded $100 million by the end of the next period. During the following year, so strong was Adidas now performing, that an IPO (initial public offering) was organised on the Paris and Frankfurt stock exchanges to raise investment for further expansion. In 1997, Adidas added the French sporting goods company Saloman and successful golf equipment manufacturer TaylorMade to its stable. In the same year sales grew by 23% and nett income totalled $255 million. It was also during Louis-Dreyfus’s tenure that Adidas moved to their new home as World of Sports in Herzogenaurach was chosen as the location of the Group’s Headquarters.
‘We knew then. We know now’, was just one of their marketing successes. Others would follow and slogans, simple phrases that quickly and erringly associate the observer with the brand, would be a key element in Adidas’s marketing. ‘Impossible is nothing!’ is probably one of the best remembered. Erich Stamminger, a member of the Executive Board of Adidas-Salomon AG, once described the phrase and its essential link to the brand by lauding, ‘“Impossible is Nothing” as a brand and an attitude that is known and shared by all athletes around the world. “Impossible is Nothing” is the concept behind Adidas’ brand positioning “forever sport” that clearly and emotionally communicates our passion for sport.’ He continued, “As an athlete you always strive to go further, break new ground, and surpass your limits. So do we as a brand, to achieve our mission to be the leading sports brand in the world.”’
Louis-Dreyfus left Adidas in 2001, but the work he had completed together with business partner Christian Tourres meant the journey ahead had been planned out, and other campaigns would follow the marketing roadmap he had created. Later, there was the ‘Long Run’ video of the early 2000s, that again invoked the ‘Impossible is nothing’ mantra. It featured a video of Muhammed Ali training run from 1974, with technical wizardry brilliantly splicing the images with one of seven contemporary athletes – Zinedine Zidane, David Beckham, Ian Thorpe, Tracy McGrady, Haile Gebrselassie, Maurice Green and Ali’s daughter Laila – as if they were running alongside the legendary heavyweight champion. Positioning the brand alongside perhaps the most iconic sportsman of all time was typical of the Adidas approach to marketing.
The word ‘Adidas’ is never spoken in the Long Run video, it only appears in the closing frame. Stating the obvious was hardly necessary. When the words ‘Impossible is nothing,’ appear on the screen as Ali shadow boxes throwing a few mock punches towards the camera, it says it all. When Robert Louis-Dreyfus took control of Adidas back in 1993, the road to success looked like a ‘Long Run’ of its own, but with the attitude that ‘Nothing is impossible’ he delivered by adding modern management and marketing strategies to the tried and trusted methods of Adi and Horst Dassler. He proved the slogan ‘We knew then. We know now.’ Was a very apt way to describe the rise, fall and rebirth of Adidas.
(This article was originally produced for the “Adidas” magazine from These Football Times).
Ronaldo – A season with Barcelona.
When setting out on a path of a nascent career, it’s often sage advice to listen to the sage counsel offered by elders, those who have travelled that journey before you, meaning that following in their footsteps can become a less tortuous trek. The 1994 Brazil squad that travelled to compete in, and ultimately, lift the World Cup in the USA contained two of the finest strikers the South American country has ever produced. Carlos Alberto Parreira’s squad had the established star quality of Romário de Souza Faria, known merely as Romário, and the, as yet untapped, talent of a 17-year-old forward who would grow to outshine the squad’s star striker. His name was Ronaldo Luís Nazário de Lima, known to the footballing world simply as Ronaldo, or O Fenômeno (“The Phenomenon”).
Six years earlier, a 19-year-old Romário had left his native country, and moved to PSV Eindhoven, enjoying five successful years in the Netherlands before Barcelona took him to Catalunya to join the Johan Cruyff ‘Dream Team’ in exchange for a £2million cheque. Now in the middle of his two-season term at the Camp Nou, legend has it that Romário advised the tyro forward, who was being courted by some of the biggest clubs in Europe to take a step into the relatively shallow end of the big pool and join PSV for a couple of seasons to establish himself before considering a dive into the deep end with one of the continent’s behemoth cubs.
The teenager followed the advice and, in the footsteps of Romário, joined the Dutch club, building a fearsome reputation in two seasons full of pulsating performances and goals galore. Despite suffering the first of what would become a series of knee injuries, a tally of 54 goals in just 58 games was evidence of a burgeoning talent.
At the end of the 1996 season, it was clear that Ronaldo’s reputation had outgrown the relatively restrictive environments of the Eredivisie. It was time to hold his nose and jump into the deep end, and there were plenty of suitors seeking his services. Leaked rumours from agents to newspapers fed the feeding frenzy as the giants of the European game circled around, and seductive whispers to the player hinted at the riches that could be garnered by this or that move. For some, the concern over that knee injury cautioned at discretion, but the incandescent light of the teenager’s talent glared brightly. Both Milan clubs and Juventus were interested, as were Manchester United, but they would be disappointed.
After leaving England following the 1990 World Cup, Bobby Robson had coached Romário for two years at PSV before moving to Portugal for a successful four-year period first with Sporting CP and then Porto, collecting trophies and developing his own reputation as an experienced and successful coach. When Cruyff’s notoriously short fuse caused a divorce between coach and club that made Kramer v Kramer appear like a love-in, Barcelona decided that they wanted fellow Dutchman Louis van Gaal, to take over. The problem was that Van Gaal’s contract with Ajax prevented him taking up the post until the summer of 1997. Barça needed someone to step in for a season and keep things on the straight and narrow until Van Gaal could take over, and approached the Englishman.
Seduced by the opportunity to coach one of the greatest cubs in the world, Robson swopped Porto for Barcelona, and became the man who convinced the Blaugrana hierarchy to break the transfer world record with a £19.5million move to ensure that Ronaldo would continue to track the moves of Romário and exchange the quieter backwaters of Dutch football for the goldfish bowl experience of playing for Barcelona. With Cruyff now gone, and what was considered by many to be a low-key appointment to replace him, Barcelona were keenly aware that they needed to reassure their fans, as Robson recalled. ‘The President [Josep Lluís Núñez] said to me “’we need bums on seats, we need a top-class striker, do you know where there is one?”’ Robson recalled. ‘I said yes, I know there’s a young kid at PSV that I like very much. I think he’s terrific, but he’s a risk.’ Still a teenager and with just two seasons of European club football behind him – and suffering an injury that meant he missed all but 20 games of his second season, that risk was clear, but so was the talent, and Robson’s assessment delivered great dividends.
On 17 July 1996, in Miami, where the Brazilian squad were preparing for the Atlanta Olympic Games, accompanied by Barcelona vice President Joan Gaspart, a beaming Ronaldo with the toothy smile that would become his trademark together with the ‘Christ the Redeemer’ arms outspread goal celebration, held up a Blaugrana shirt and was presented to the Barcelona fans as their latest acquisition. Robson was delighted. As he later recalled, ‘I don’t think I’ve ever seen a player at that age have so much’. Under the Englishman, still only 19 at the time of entering the Camp Nou, Ronaldo would deliver a legendary season that no Cule, who experienced his time there, would ever forget.
Om 20 August 1996, Ronaldo first trotted into action on the Camp Nou pitch in a Trofeu Joan Gamper game against the Argentine club San Lorenzo, for a 30-minute introduction to the fans from the substitutes’ bench. The following day, another brief cameo saw him play for 20-odd minutes against Internazionale – twelve months later Ronaldo would be wearing the Nerazzurri colours of the Italian club. Barça would win both games, but the Brazilian failed to find the net in either appearance. When the at least semi-serious stuff got under way on 25 August however, and Atlético Madrid visited the Camp Nou for the first leg of the Supercopa de España, it took him just five minutes to open his goalscoring account. A second goal a minute before time ensured the club had a healthy 5-2 lead to take back to the capital for the return.
Had it been a bit of a false dawn though? Before the return, Barcelona played their first two La Liga games, away to Oviedo and then in the ‘Derby’ game at the Camp Nou against Espanyol. Again, Ronaldo drew blanks, and then missed the return game at the Vicente Calderón, where Barça locked out the aggregate win to collect their first trophy of the season. Some fans began to wonder if the hype around the new arrival had been mere promotional hubris. If goals were needed to dismiss such concerns, Ronaldo would deliver.
Across the next nine games, the first a Cup Winners Cup encounter against the Cypriots of AEK Larnaca and then eight La Liga fixtures, the Brazilian would find the back of the net 14 times, only failing to score in the home game against Tenerife and on the visit to Andalusia to face Sevilla.
In the first game following the draw with Tenerife, Ronaldo would score what was surely the goal of the season, and for many, one of the greatest goals ever seen in Spanish domestic football when the Blaugrana travelled to Galicia to face Sociedad Deportiva Compostela on 12 October. The home club is based in the city of Santiago de Compostela, where the reported tomb of Saint James provides the culmination of the Camino de Santiago (Way of St James), a testing journey for Catholic pilgrims stretching from France. In this game, Ronaldo would lead the home defence on a Camino of their own, burying them with a goal worthy of adulation.
Barcelona were already two goals clear when the Brazilian bullied one of the home players out of possession around the halfway line and, despite having his shirt pulled, set off towards goal. From there, with a combination of power, determination and no little skill, he beat six more players before placing the ball into the net. As he rolled the ball home, Robson rose from the bench holding his arms in the air, then placed his hands on his head in sheer disbelief at what he had just been privileged to witness.
It was one of the Ronaldo’s two goals in that game, but a strike of rare quality and Nike, the player’s sponsors, took full advantage. Interspersed with flashes and dramatic backing track of clashing noises, the American sportswear giant produced an advert opening with the words, ‘What if you asked God to make you the best soccer player in the world? And he was listening?’ the film of Ronaldo’s goal then runs and ends simply with his name. It’s unknown how many more of the company’s items were sold on the back of the promotion, but it left an indelible mark on football, promoting the Brazilian as the image of Nike and a star of the game.
A further two goals were added the following week in the eight-goal romp against Logroñés and, on 25 October, a 3-2 win against Valencia saw Ronaldo net his first hat-trick for the club. The first goal was a herald of what so many of the striker’s goals would look like. Pace and power bursting through the Valencia back line, he closed on former Barça goalkeeper Zubizarreta ‘giving him the eyes’ left, before clipping the ball past him into the opposite corner with nonchalant confidence. Peeling away to receive the adulation of the crowd, the outstretched arms celebration was now becoming a regular feature of Barcelona games.
His second strike followed a counterattack from a Valencia corner. A headed clearance fell to Figo who controlled before drilling a 50-metre pass that found Ronaldo sprinting clear. Exquisite control, and a driving run. that denied any meaningful challenge. was finished by a drilled left-foot shot into the corner of the net. Ten minutes later, the Camp Nou rose to applaud their team and star striker from the field with a 2-0 lead and the game surely won.
Within a dozen minutes of the restart however, the scores were all square again as Valencia plundered two early goals. It was left to Ronaldo to win the game again for his team, with the best goal of the game. Barcelona had pressed for the third goal, but returning to the Camp Nou, with a combination of agility, good fortune and belligerent defiance, Zubizarreta had denied them. With 15 minutes to play, Valencia looked likely to escape with a draw, but as Ronaldo gained possession on the edge of the centre circle, such aspirations were about to be cast aside. There were four defenders between the Brazilian and Zubizarreta as he advanced with the ball at his feet. It was nowhere near enough. Striding forward, he dismissed a couple of challenges as swotting away a fly, entered the penalty area, he then opened his body and coolly slotted the winner home. Great players score great goals. Great players score important goals. Great players win games for their club. Ronaldo was, without doubt a great player. Barcelona were top of the league and numbered among their squad, La Liga’s nearest thing to a nuclear deterrent. Ronaldo’s season in Catalunya was going like a bomb.
Injury had denied Ronaldo the chance to play against Red Star in the first leg of next round of the Cup Winners Cup, but a 3-1 win had set things up nicely for the return leg six days after the victory over Valencia. A visit to Belgrade’s Rajko Mitic Stadium with a lead to protect is hardly the sort of game for an all action attacking display, and Robson would have been well content with a 1-1 draw to see the club through to the last of the competition, even with Ronaldo drawing a rare blank.
Across the next nine La Liga games though, what had looked like a mere blip, perhaps caused by sensibly defensive orientation for a difficult away leg, seemed to develop into something more serious. Ronaldo was absent for drawn games at home to Sporting de Gijón, and then away to Atleti, before returning against Real Valladolid and scoring in a 6-1 win. It would be his last goal for half-a-dozen games, including the first Clásico of the season where Robson’s team lost out 2-0 Real Madrid in the Estadio Santiago Bernabéu. The result would carry great significance at the end of the season, as would the game when Ronaldo finally found his shooting boots again in the home game against Hércules CF on 13 January 1997.
The Alicante-based club would be relegated at the end of the season, with a goal difference of -52, far and away the worst in the entire division, and yet were the only club to beat Barcelona at the Camp Nou in the entire season. Ronaldo got back on the goal trail after 15 minutes, adding to Luis Enrique’s opening goal. Defeat over one of the weakest clubs in the division looked assured with plenty more goal to come. Remarkably however, Barcelona conceded three times without reply and were beaten. Hércules were far from finished with raining on Barcelona’s parade though and would inflict even more damage later in the season. By then though, the dream of Ronaldo at Barcelona was turning into something entirely different. The defeats had damaged Barça’s league standing and they were now in third place, their lowest mark of the season. The club needed their Brazilian to start firing again. Fortunately, the goal against Hércules breached the dam.
A goal in the 2-4 win away to Real Betis was followed up by a brace in the six-goal triumph over Rayo Vallecano. It set things up nicely for a Copa del Rey tie against Real Madrid. On 30 January, the Camp Nou was packed with more than 95,000 fans as the cup competition offered an opportunity for a quick riposte to the reverse suffered against Los Blancos a few weeks earlier.
Ronaldo had already seen one shot evade visiting German goalkeeper Illgner’s stretching right hand but also slide past the far post after a driving run, when he opened the scoring on 13 minutes. A delicately placed through ball caught the Real Madrid defence square and, once clear of the back line, there was no catching the Brazilian as he easily converted to give Barcelona the lead, turning away with arms outstretched and sending the Cules into raptures of delight. After that, the game would swing this way and that as the teams struggled for the advantage. At the full-time whistle however, a tenuous 3-2 lead was all the Catalans had to take to the capital.
Before the return, a 2-2 draw against Real Oviedo saw Ronaldo score again, but the result did little to eat into the lead that Los Blancos had created at the top of the league. At least there was the satisfaction however, of completing the Copa del Rey elimination of Barcelona’s bitter rivals with a 1-1 draw at the Estadio Santiago Bernabéu on 6 February. That month however would prove to be a decisive period in the league season for the club.
Beginning with the draw with Oviedo on 2 February, Barcelona would play seven games up to including a shocking 4-0 defeat away to Tenerife on 1 March. In that time, they would only win twice and lose three times. Ronaldo would only score in one of those, netting a hat-trick in the 4-1 trouncing of Real Zaragoza.
The Cup Winners Cup returned after that defeat in the Canary Islands, and Ronaldo netted in the 3-1 home first leg win over the Swedish club AIK Solna. The victory heralded an uplift in for the club that would see them only lose two more games until the end of the season. It also saw the beginning of a rich vein of goals from Ronaldo.
A 3-0 victory over Compostela, victims of his ‘wonder goal’ earlier in the season, saw him score again, topping out a 3-0 win in the next La Liga game. Ronaldo had missed the first leg of the Copa del Rey quarter-final but a 2-2 draw, away to Atlético Madrid had left Barcelona with every chance of passage to the last four of the competition. The return leg however would be one of the games of the season, and the Brazilian striker would figure prominently.
Any confidence garnered from the draw in the capital had evaporated by the 30 minutes mark, with Atléti scoring three times without reply and apparently coasting to victory. With Ronaldo in your team however, the cause is hardly ever lost. Robson took off two defenders, gambling with extra forwards and following a half-time rallying call, the comeback of the season was on track. Two minutes after the restart, Ronaldo scored the first goal and, four minutes later the visitors’ lead was hanging by a thread when he netted again.
Milinko Pantić had scored all three of Atléti’s first-half goals and he restored a measure of the advantage just past the hour mark, to make the score 2-4. Barcelona and Ronaldo were far from done though. Figo scored their third goal on 67 minutes and the Brazilian completed his hat-trick, four minutes later to square the tie before Pizzi scored the decisive goal inside the final ten minutes to send Barcelona into the semi-finals and the Camp Nou into delirium. Robson’s substitutions and inspiring half-time talk was doubtless a key factor, but it’s doubtful if such a resurrection could have been achieved without the stunning play of Ronaldo. Any team who decided to stand toe-to-toe in a goals slugfest against a side featuring Ronaldo were always likely to end up on the wrong end of the result.
Four days after the pulsating victory, Barcelona travelled to UD Logroñés for a La Liga fixture. They would win 0-1 but, despite playing the 90 minutes of the game, Ronaldo wouldn’t score. The next run of games would show that to be a particularly unusual statistic. A Ronaldo goal on 12 minutes in the return leg against Solna in the club’s next game was enough to ease Barcelona into the semi-finals of the Cup Winners Cup, where they would face the Serie A club Fiorentina the following month.
Back in domestic matters another goal contributed to a 4-0 victory over Sevilla on 23 March to keep the club’s league title aspirations alive and, three days later, a brace in the 0-4 demolition of Las Palmas in the first leg of the last four encounter of the Cops del Rey all but rendered the return leg redundant. Impressively, in one of Europe’s top leagues, Ronaldo was now almost guaranteeing at least one goal per game at this crucial stage of the season. At the end of the month another strike earned a 1-1 draw in Valencia as Ronaldo’s 69th minute goal equalised Machado’s first-half goal.
Moving into April, Sporting de Gijón were given short shrift at the Camp Nou as Barcelona rattled in another four goals without reply. Ronaldo, of course, getting his regular goal per game strike. Three days later, the forward was rested as Barcelona cruised into the Copa del Rey Final firing a further three goals past a hapless Las Palmas team. The ‘rest’ was understandable as the key fixtures of the season were on the horizon. The final wouldn’t happen until the end of June. Although few suspected it at as the teams left the field after the semi-final, when the destination of the trophy was decided, Ronaldo wouldn’t be there.
The home leg against Fiorentina was closely contested and the Italians’ defence became one of the very few to deny Ronaldo a goal in a 1-1 draw. The return leg in Italy would be a severe test for the team in pursuit of European glory, with a win likely to be needed if progression to the final was to be achieved. Before the return leg though, Barcelona played out another three league fixtures. A 2-5 win over Atléti at the at the Vicente Calderón confirmed not only Barcelona’s apparent superiority over the home team, but also Ronaldo’s propensity to score against them at will as he rattled in another hat-trick. A 3-2 defeat away to Real Valladolid, the club that Ronaldo would later take over many years later, seriously dented Barcelona’s drive towards the league title, as Ronaldo scored the only goal in the 3-2 reverse. Finally, the second goal in a 2-0 home victory over Sporting de Gijón set the team up for the visit to Italy. In a game where defence was key for the Catalan club, it was of little surprise that the Brazilian’s chances to add to his fearsome tally were few and far between, but a tactical masterclass by Robson masterclass saw Barcelona over the line with a 0-2 win and passage to the Cup Winners Cup Final.
Success, of course, especially of the level that Ronaldo was delivering, can be a two-edged sword and, despite a reportedly long-term contract being agreed after the move from PSV, those clubs who had hesitated twelve months ago, where now casting envious eyes at the most valuable property in world football. Understandably, Barcelona sought to agree a new deal with the player that would tie him to the club. Negotiations began but, following the triumph in Florence, the striker would play just five more games for the club. Barcelona would win them all and, of course, he scored in a goal in each one.
A 1-3 victory over CD Extremadura began May’s fixtures, but the next game, the return Clásico was much more important, especially given the club’s league defeat in the capital earlier in the season. In a closely contested game that may have eliminated Barcelona’s title hopes had they been defeated, Ronaldo was the man to deliver at the decisive moment. Just ahead of the break, a run into the box from Figo was halted by Roberto Carlos’ crude challenge. Ronaldo’s low shot from the spot was blocked by Illgner, but when the rebound was squared back to the Brazilian, he tapped the ball into the unguarded net, before delivering his customary celebration. Surely there was no way that the cub would allow him to leave now.
Four days later, a confident Barcelona team travelled to Rotterdam to face Paris Saint-Germain in the Cup Winners Cup Final. As with so many European finals, the game was disappointing as a spectacle but, on this occasion, when presented with an opportunity from 12 yards, Ronaldo despatched the penalty and the trophy went to Catalunya.
There would be just two games remaining in Ronaldo’s season with Barça, although the club had a greater number to complete. Goals in each of a 1-3 win away to Celta Vigo and then at home to Deportivo La Coruna saw his Camp Nou race run. Contract talks that originally looked on the way to a happy conclusion had broken down and for the following season, Ronaldo would take his goals to Intetrnazionale.
Another record transfer fee, making Ronaldo only the second player in history to twice break the world transfer record, alongside Maradona, boosted Barcelona’s bank balance, but that was scant compensation to the Cules and coach Robson who also would only serve one season before Van Gaal moved in, and the Englishman was promoted upstairs.
Reflecting on his time with Ronaldo, Robson would remark that he “was marvellous …. out of this world. He was a god, absolutely fantastic. He had amazing ability, was a great young athlete … The year he had with us you could see he was going to be phenomenal. He was so strong, would go past people, come deep to get the ball, turn and whatever you put in front of him there was a chance he could always go through you. Power and skill.” From someone who knew the player better than most, it’s an apt summary of Ronaldo’s season at Barcelona.
(This article was originally produced for the ‘These Football Times – Ronaldo’ magazine).
Leônidas da Silva
In 1936, Leônidas da Silva left Botafogo to join Flamengo. Already a star in the domestic Brazilian game and an established player with the Selaçao, across the next half-dozen seasons his reputation as one of the all-time greatest players from that South American cradle of footballing gods would be firmly established. Short in stature, but big in ability and goals, his talent was the kind to put fans on the edge of their seats, entertain and thrill. It’s that extra special ability that marks a player out as a world star.
Leônidas was born in Rio de Janeiro in September 1913 at a time when access to football clubs presented anything but an easy path for black players, regardless of ability. At that time football was very much an elitist sport, with its European hierarchy keen to maintain a perceived purity by limiting access along demarcated lines of class and colour. Until 1918 the Federacao Brasileira de Sports had prohibited any black players from taking part in team games, let alone joining and representing football clubs. Change came in agonisingly small steps though and, even after the prohibition ended, on into the 1920s, black players were seldom seen representing clubs in Rio de Janeiro.
By 1923 however, when Vasco da Gama won the Rio state championship with several players of various backgrounds, both in terms of class and colour, it was becoming increasingly clear that to prosper, Brazilian clubs would need to abandon their trenchant and abhorrent limits to access. This change would allow players of Leônidas da Silva’s generation to rise from prescribed obscurity to international fame. By 1933, legalisation of the professional game in Brazil was conceded, partly compelled by a desire to prevent the country’s greatest talents seeking fame and fortune elsewhere was passed and, for a 20-year-old Leônidas, despite some clubs clinging on to old ways, a door was opened.
As a precocious teenager, Leônidas had begun his career at the local junior club São Cristóvão, before moving to Sírio e Libanez, where he came under the eye of coach Gentil Cardoso, who would be an important figure in his next career step. Cardoso moved on to Bonsucesso and, the young Leônidas’ goal-a-game strike rate was sufficient to convince the coach to take the blossoming talent across Rio de Janeiro with him.
If anyone had thought that his early form would not be sustained at the new club, 23 goals in his single season with the Rubro-Anil, quickly diminished such doubts. His performances for the club saw him selected to represent Rio in an interstate game against São Paulo. For some, the selection of a still teenage Leônidas may have looked a little presumptuous, but bagging a brace in a 3-0 victory confounded the doubters and suggested a higher accolade was on the way.
It was, and later the same year he was called up for the national squad, although not selected for the starting team. That would need to wait until the following year when a debut for the Selaçao came in a game against Uruguay in Montevideo. Netting both goals in a 1-2 victory for Brazil was sufficient to both establish him on the international team, and convince Peñarol that his services would be beneficial to the club.
It was also while still at Bonsucesso that Leônidas first deployed a skill that would become his trademark. During a game against Carioca in April 1932, standing with his back towards goal a cross seemed to have drifted too far behind him for any attempt on goal. Arching his back however, Leônidas threw himself into windmill motion with his feet suddenly appearing above his head and volleyed the ball into the net. Although the true inventor of the bicycle kick remains shrouded in the mists of history, with some convinced that the technique had been deployed elsewhere in South America before Leônidas’ agility confounded the watching crowd on that April afternoon, it was the teenage forward who forever afterwards would be associated with its introduction to the world.
In 1933, Peñarol swooped to take him to Montevideo and an entrance into the professional game, unavailable at the time in Brazil. A short stay in Uruguay was successful enough as Leônidas found the back of the net 11 tines in 16 league outings for the club but, with the new legislation allowing professionalism back in Brazil now in force, the siren calls of a return home were persuasive enough to persuade the forward to return to Brazil, joining Vasco da Gama, and helping them win the Rio state championship.
With his reputation now growing, a journey to the 1934 World Cup in Italy was assured, but Europe would have to wait another four years before the full flowering of Leônidas’ would be displayed before them. A first round 3-1 defeat to Spain in Genoa’s Stadio Luigi Ferraris, meant the shortest of World Cup journeys was brought to an abrupt halt. Inevitably however, it was Leônidas who scored Brazil’s sole goal of the tournament, ten minutes after half-time. By this stage of the game however, Spain were already three goals clear and the young forward’s goal was merely a consolation and, perhaps, an hors d’oeuvre for what would follow four years later, fittingly in France.
After returning from the World Cup, Leônidas joined Botafogo securing another Rio state championship, before the move that every Flamengo fan rejoices in as, now 23 years old, and entering his prime, he joined the Rubro-Negro. It was a time of massive change for a club once regarded as one of the most elitist and reticent to change. The signing of Leônidas, one of the club’s first black players, was an illustration of the changes apparent at the club.
José Bastos Padilha had assumed presidency of the club in 1934 and began to institute the changes that would elevate Flamengo from merely being one of a number of similar clubs in Rio de Janeiro to becoming the state’s, and perhaps even the country’s, most popular club. As well as the dashing talents of Leônidas, Flamengo also acquired the services of Domingos da Guia, bringing the Brazil international defender back home after a two-year exile in Argentina with Boca Juniors. Both would become adored by the Flamengo fans as icons of the club’s success.
The following year, the Hungarian coach Izidor Kürschner joined the club, bringing a European style of disciplined play with him and, combining it with the natural Brazilian ebullience, set the stage for success, although Kürschner would not be around long enough to enjoy it. In September 1938, a game was arranged against Vasco da Gama to inaugurate the club’s new stadium, the Estádio da Gávea. By now with Leônidas delivering goals, the club’s stock was on the rise. An unexpected two-goal defeat deflated the plans though and Kürschner was dismissed. Fortunately, however, his patterns of play had been established at the club and much of the success that would had been set in motion during his time in Rio..
Despite the legalisation of professionalism in 1933, a number of clubs in the Rio state had declared against the change, stubbornly hanging on to their amateur status and the self-aggrandisement that came with it, creating a split and two leagues in the state. Five years later the tide of reality had swept such reticence away and the two leagues combined. Flamengo had been part of the professional Liga Carioca de Football, but despite competing in a weakened format for five years, had failed to win a state title for a dozen seasons. That would now change. Before that however, Leônidas had unfinished business with the World Cup.
The fame and reputation of Brazil had hardly been enhanced by their route to France, as the withdrawal of Argentina had sent the Selaçao across the Atlantic without having to kick a ball in anger. The reputation of Leônidas hardly needed further promotion however, and he landed in France as one of the most eagerly anticipated arrivals. Brazil’s opening game was played on a rain-sodden pitch at Strasbourg’s Stade de la Meinau, and Leônidas quickly proved that reports of his prowess were certainly more than mere hubris.
With his Flamengo team-mate, Domingos da Guia, alongside him, playing as the centre forward of the Brazil team, he opened the scoring after just 18 minutes. The game had any number of twists and turns to come though. By the break, Brazil led 3-1 but at the end of 90 minutes the scores were back level again at 4-4.
To crash out at the first time of asking in successive World Cups was now unthinkable to Leônidas, and three minutes into extra-time he put Brazil back ahead. The goal was remarkable for being scored wearing just one boot. By this time, pitch had turned into a mud bath, with the cloying surface only reluctantly relinquishing its hold on players as they trudged wearily on. As Leônidas closed in on the Polish goal, the mud refused to release his right boot, clinging desperately to it like a spurned lover. It tore clear of his foot and he ran to score in his stockinged foot. Fortunately, with Brazil playing in black socks, and the mud covering Leônidas’ foot, the missing boot was not noticed by the referee, and the goal was awarded. Ten minutes later, he added his hat-trick goal, this time fully shod, and a later Polish goal was insufficient to redress the balance. Brazil prevailed 6-5 thanks to Leônidas’ goals, and Poland went home.
The victory sent Brazil into the last eight to face Czechoslovakia at the Parc Lescure in Bordeaux. If the first contest had been full of goals, this was one full of controversy – plus goals and outrageous skill by Leônidas, of course.
Inside ten minutes, Brazil were down to ten men when Zezé Procópio was dismissed by Hungarian referee Pál von Hertzka. In typical Leônidas fashion however, the iconic forward put the Selaçao ahead on the half-hour mark. It was a lead the ten men held onto until midway through the second-half when a hand ball in the area by Domingos da Guia, allowed Oldřich Nejedlý to equalise from the penalty spot. Despite extra-time being played, there were no more goals, but plenty of other action.
On the Czech side, goalscorer Oldřich Nejedlý left the field after reportedly fracturing an arm, and skipper and goalkeeper František Plánička broke a leg, but heroically stayed on the pitch. For Brazil, both Leônidas and Perácio Brazil were compelled to leave the field injured and, with the Brazilian Arthur Machado and the Czechoslovak Jan Říha both sent off in the final minute of the regulation 90, and no substitutes allowed for the injured players, it’s interesting to contemplate how many were left on the field to contest the closing minutes of the game.
In a game that resembled a battlefield there was one moment of mesmerising action when Leônidas attempted a shot with his trademark bicycle kick. Never having seen such extravagance previously, it initially left Von Hertzka confused as to whether the technique was within the laws of the game, and afterwards, Paris Match mused over the incident, suggesting that, “Whether he’s on the ground or in the air, that rubber man has a diabolical gift for bringing the ball under control and unleashing thunderous shots when least expected.”
Two days later, in the replay, Leônidas scored, more conventionally, to equalise Kopecký’s opening goal and, five minutes later, Roberto scored the winner to put Brazil into the semi-finals of the World Cup, and a mouthwatering contest against the reigning champions, Italy.. The physical endeavours against the Czechs would exact an expensive price though. Despite scoring in the replay, the injuries sustained by Leônidas would prevent him from facing the Azzurri. Without their star forward, the Selaçao would lose out 2-1 to the Italians, who would go on to retain their title.
Returning for the play-off game against Sweden to decide third place, Leônidas posed the question as to how different things would have been against the Azzurri had he played. He scored twice against the Swedes as Brazil ran out 4-2 winners to secure the bronze medal. The goals elevated him to top spot in the goalscoring table, securing both the FIFA World Cup Golden Boot and FIFA World Cup Golden Ball. His selection in the tournament’s all-star team was the most obvious of calls.
Back home, glory followed for Leônidas with Flamengo as they won the Campeonato Carioca, finishing three points clear of Botafogo. It was their first state title for 12 years and set the foundations in place for a team that would go on win the title three times in the following decade. His time wearing the famous red and black shirts of Flamengo was however coming towards an end, just as it reached its zenith. In 1941, he was convicted of forgery, and attempting to avoid compulsory military call-up, leading to an eight-month prison sentence. He wouldn’t play for Flamengo again,, and would later move to São Paulo where he would play until 1950, retiring at 37 years of age.
Across the years, many Brazilian forwards have been lauded for their play. The likes of Pelé Jairzinho, Romário, Ronaldinho, Ronaldo, Zico and Garrincha are names that trip of the tongue leaving the sweetest of tastes. In another era, one where a global television audience could have delighted in the exploits of Leônidas da Silva’s extravagant skills, he would surely share a place with them in the pantheon of Brazilian superstars. Sadly, that wasn’t to be the case. For fans of Flamengo however, he will always be one of the country’s greatest stars.
(This article was originally produced for the ‘These Football Times – Flamengo’ magazine)
‘Out of the Blue – Chelsea’s unlikely Champions League Triumph
I’m delighted to announce that my next book, “Out of the Blue -Chelsea’s unlikely Champions League triumph” will be published on 11 April. It traces the remarkable tale of the club’s 2012 season that went from the depths of disappointment and a spiralling tailspin of decline, to culminate in what Martin Tyler described as “The greatest night in the history of Chelsea Football Club.”
You can pre-order on Amazon to secure your copy now. https://www.amazon.co.uk/Out-Blue-Chelseas-Unlikely-Champions/dp/1801500819/ref=sr_1_5?crid=3HMAT9YE71O9O&keywords=gary+thacker&qid=1646649708&s=books&sprefix=Gary+Tha%2Cstripbooks%2C2014&sr=1-5
Müller v Lewandowski
If, as a famous showbiz celebrity once said, “points make prizes” in TV game shows, in football it’s goals that deliver trophies. That’s why so many of the clubs to have dominated European football across the decades have numbered a top marksman among their players as they accumulated silverware. These are the players that make the difference. In the biggest games, they score the important goals, and plenty of them. The great Real Madrid sides of the late 1950s had Di Stefano, Benfica had Eusebio, Ajax had Cruyff and Milan had Van Basten.
Very few clubs, though, can look back over their history and celebrate two occasions where their domestic and European dominance has been powered by the potent force of one of the world’s most efficient goal scorers. Bayern Munich however, can claim membership to that most exclusive of clubs. In the late 1960s and across the following decade, Gerd Müller, ‘Der Bomber’, was the sharpest of cutting edges that saw the club slice through opposition defences with merciless efficiency.
Thirty years after Müller hung up his boots, another striker, albeit of a different type took up the mantle when Polish striker Robert Lewandowski joined Die Roten from Borussia Dortmund. As fate would have it, neither striker cost the club a fee. Müller moved to the Bavarian club from minor club 1861 Nördlingen in 1964 and Lewandowski joined on a free transfer after his contract at Dortmund had expired. The old saying that anything that costs nowt is worth nowt, could hardly ever have been wider of the mark as both players would go on to achieve legendary status with Bayern Munich!
When a club has had two such globally acclaimed marksmen in their squads, over the years, inevitably debate ensues as to which of these outstanding talents best served the club. While such things are often useful topics for discussion over a few beers with diverse opinions flowing as freely as the alcohol, undisputed conclusions may be less easy to reach. Pursuing a definitive answer is as elusive as a clean sheet attained against either of these forwards but, let’s see take a look at each of their records and see what we think. There are many similarities and just as many differences between the two forwards to clarify and, also perhaps, confuse, the issue. At the end of this, you may not agree with my conclusion, but at least it’ll feed into the debate.
Somewhat fittingly for a player who would become a legend with region’s most famous club, Gerd Müller was born in Bavaria, just over a couple of months after the end of World War Two. He was born and raised in the town of Nördlingen, part of the Donau-Ries district, in Swabia, and joined Bayern after playing with local club, TSV 1861 Nördlingen in the Bezirksliga Schwaben league.
Scoring more than 50 goals in a shade over 30 games was enough to bring the teenager to the attention of Bayern, who were then playing in the second tier Regionalliga Süd of the German league pyramid. There had also been an opportunity at the time to sign for 1860 Munich, who were in the Bundesliga, and the top club in Munich at the time. Instead, the youngster opted for red, rather than blue, as joining the lower league club would give him a greater opportunity of breaking into the first team. It was a momentous decision for all concerned and, across the next 15 years, his goals would take the club from the relative obscurity of second tier domestic competition, to the pinnacle of European club football domination.
Bayern already had the nucleus of the team who would later deliver Bayern’s their most successful era. When Müller, Sepp Maier and Franz Beckenbauer were already at the club and the newcomer’s goals would light the blue touchpaper, igniting the legendary period of success. In his first term, Müller scored 33 league goals in just 26 appearances, as Bayern powered to the top of the table scoring 146 times in the process. The next highest total was 87. They then topped their Promotion Play-Off group to achieve promotion to the Bundesliga. The German top tier didn’t know what was about to hit them.
Despite what would later seem like a restrained goal tally of 16 across all competitions, in his first season at German domestic football’s highest level Müller and team-mates lifted the DFB-Pokel to announce their arrival, and then retained the trophy the following year as Müller’s goals total rose to 43 in 45 appearances. Across the next couple of seasons, those goal tallies were 30 and then 37 as Bayern first took the league title and then lifted the DFB-Pokel again.
The 1969-70 was a rare trophy-less season for Die Roten but, when Müller returned from the 1970 World Cup in Mexico where he had underscored his ability by winning the Golden Boot as the tournament’s top scorer with ten strikes, three ahead of Brazil’s Jairzinho, the next few seasons would see a stratospheric level of success for the club and goalscoring by Müller. Thirty-nine goals and another DFB-Pokel triumph in the next season were merely the hors d’oeuvres for what would follow.
In 1971-72, Bayern would win the first of three successive Bundesliga trophies, and Müller would break the Bundesliga single season scoring record, netting 40 times in 34 games. It’s a record that stood for almost 50 years, until a certain Polish striker, playing for the same club, usurped it in the 2020-21 season. If goals were the most precious of footballing currencies, Müller’s bank was overflowing the following year. He scored 66 goals across all competitions in 49 games for the club. Eleven of those strikes came in the European Cup when, despite Müller being the competitions top scorer with 11 goals. They would count for nothing in the end though. Bayern fell to reigning champions Ajax after a humbling 4-0 defeat in Amsterdam. The club would only have to endure a brief wait to reach Europe’s top table though.
If volume was the key in that season, during the one that followed it would be the value of each strike that was just as important. Once more the Bundesliga title was secured and this time, with Ajax’s reign crumbling as they were eliminated from the European Cup by the Bulgarians of CSKA, the throne as kings of Europe was vacated. Bayern would claim that seat by defeating Atlético Madrid in Brussels Heysel Stadium. Müller would score twice in the 4-0 victory, taking his tournament total to eight, and become top scorer once again.
It was a season of great triumph for Müller on the international scene as well. That summer West Germany would win the World Cup, defeating the brilliant Oranje side of Cruyff, et al in the final played at Bayern’s own Olympiastadion and it was the Bayern striker who scored the winning goal. It took his total of goals in World Cup Finals to 14, a record at the time and was the last of 68 goals for the Mannschaft, accumulated in just 62 games in the national team across eight years.
He would again be top scorer in the European Cup the following season, scoring five goals as the trophy was retained and would be again in 1975-76. There was one more step for Bayern to take in order to establish themselves as the top football club on the planet and they achieved that the following season, defeating South American champions Cruzeiro of Brazil. It was, of course, Müller who broke the resistance of the Brazilians in the home leg, scoring after 80 minutes before a second goal rounded out the win. A goalless draw in Brazil confirmed Bayern’s status. It would be Der Bomber’s final trophy with the club, before retiring after the 1979-80 season.
Some would argue that Müller was fortunate that for much of his time with the club, Bayern were the dominant force not only in German football, but also in European competition, and that much of his success was due to that. It’s perhaps an argument that has some merit, but also many flaws. The counter logic is that it was very much the case that Müller’s goals fuelled the success and, had he not have been there, perhaps that era may not have materialised. That same argument however, may apply more to the success that Robert Lewandowski achieved with Bayern.
In contrast to Müller’s arrival at Bayern as a promising but unproven teenager, Lewandowski was very much the finished article when he joined the club. The Pole had played for five years in his native league, before his Lech Poznań haul of 24 goals in 34 games across the 2009-10 season convinced Borussia Dortmund to lay out the relatively meagre fee of €4.5 million to take him to the Bundesliga.
In four seasons at the Westfalenstadion a haul of 103 goals in 107 games would make him the hottest of hot properties among Europe’s elite goal scorers and his decision to allow the contract with the club to run down meant that he could sign a pre-contract agreement with Bayern in January 2014 and join the club at the end of the2014-15 season. Bayern had acquired another legendary striker without having to lay out the millions of euros that their talents surely would deserve.
Whereas Müller had joined a club that couldn’t claim to be the best in Munich, let alone in Germany or across Europe, when Lewandowski moved, the club were not only the reigning German champions and cup holders, but had won the Bundesliga title in nine of the seasons since the turn of the century and lifted eight DFB-Pokels in the same period and won the Champions League two seasons earlier. It’s an arguable point that Lewandowski had the easier task assuming iconic status with a dominant Bayern than Müller did with a struggling one. Equally however, it could be argued that it was far easier for Müller to establish himself in a second-tier team, and remember, he purposely chose Bayern on over 1960 Munich for that precise reason, than for Lewandowski to risk his growing reputation by joining a club where his inclusion in the team would be put to the sternest of tests.
Sure enough, much as was the case with Müller, the Polish striker’s first season with the club was probably best described as a steady start, rather than a spectacular one, but it would provide a solid base to build outstanding success upon. From that season onwards, Bayern would retain the German league title every year, up to and including the recently completed 2020-21 season, with precious little suggestion of that situation changing any time soon.
Lewandowski’s goals would be a key element in that success and, after his initial season brought a mere 17 Bundesliga goals in 31 appearances, 186 goals in 189 Bundesliga appearances made him the most prolific striker in Germany. Three DFB-Pokels were also secured, together with four DFL-Supercup, a UEFA Super cup and FIFA Club World Cup. In 2019-20 season though as the Covid pandemic forced a radically different conclusion to the format of the Champions League conclusion, Bayern reclaimed their crown as the best club in Europe winning the trophy in splendid isolation at an empty Estádio da Luz, Lisbon against Paris Saint-Germain. To echo, or arguably surpass, Müller previous exploits in the same competition, Lewandowski was the tournament’s top scorer, and his total of 14 topped any of Müller’s in previous seasons.
Last season, Lewandowski also lowered the flag on another of Müller’s achievements. The record of 40 Bundesliga goals in a season had stood unchallenged for almost half a century but, when Bayern achieved their 51st league title last season, Lewandowski contribution of 41 goals in just 29 Bundesliga outings finally eclipsed that mark. To have achieved such a tally at all is truly remarkable. To have done in a mere 29 games, when it had taken Müller five games more to score one goal less, elevates it to the level of legendary status, as the player himself acknowledged. “I don’t fully realize it yet. Of course, I am very proud and happy but I think it will only get through to me with time … I must admit that I thought it was impossible to do.”
To look back on the Bayern careers of the two strikers is both illuminating, and provides conclusive evidence that each was an outstanding striker and yet, perhaps due to the differing eras in which they played, less than fully helpful, and a more prosaic analysis looking at broad statistics may be more productive.
Gerd Müller was a one-club man once he had left his home town club and played in Bayern red for 15 years. In that time, he scored 563 goals for the club, averaging 37.53 per year. Comparing goals to games ratios, those 563 goals came in 605 appearances, equating to 0.93 per game. It’s a highly impressive series of statistics, especially when considering that many of those goals were scored in European football’s premier club competition, but Lewandowski’s figures hardly pale by comparison.
The Polish striker will be 33 by the time the new season gets under and may still have a few years – and goals – remaining at the height of his goalscoring powers but, looking at the statistics to date, the difference to those of Müller, albeit over a much shorter period of time are also highly impressive. In seven seasons with the club, Lewandowski has netted 294 goals, averaging 34.57 strikes per twelve months’ period. It’s a total that stacks up slightly behind that of Müller, but not by a wide margin. Looking at goals per game, the difference is even smaller. Across appearances, those 294 goals average out at 0.89. In purely ‘goals as gold’ Müller’s record therefore shines slightly brighter, but Lewandowski has won more tournaments than his predecessor.
Seven Bundesliga titles, three DFB-Pokels and four DFL-Supercups means he has won 14 domestic trophies and single triumphs in the Champions League, UEFA Super Cup and FIFA Club World Cup raise that tally to 17. Plus, of course, these have been achieved in less than half the number of seasons that Müller was with the club. On the other hand, while Müller’s total of four Bundesliga titles and the same number of DFB-Pokel’s, totalling eight, is behind Lewandowski’s domestic haul, his three European Cups and Intercontinental Cup win outstrip the Pole’s wider titles. Plus, of course, if due weight is given to those European trophies, Müller’s record perhaps even comes out on top, albeit that they took eight seasons more to accumulate.
their levels of success, depending on how they are considered, may suggest a great number of similarities between Gerd Müller and Robert Lewandowski, but perhaps their greatest difference, is in the style of play. Der Bomber was the consummate penalty area predator. He was short, with that low centre of gravity often gifted to the world’s outstanding footballers and an exquisite sense of balance, speed of thought and action that allowed him to maintain poise and position where others would have fallen away. Added to that, he had that quintessential instinct to be in the right place at the right time to finish of a move. So many of his goals were tap ins, or finishes from inside the six-yard box, that could suggest a large slice of fortune consistently favoured him, but that would be to ignore the skill that put him in such deadly scenarios.
Contrastingly, Lewandowski is probably the better all-round footballer, with all the attributes required to successfully lead an attack. He’s tall, strong, quick enough, with the game intelligence to seek out opportunities and proficiency with both feet and head to execute them efficiently. Where he perhaps eclipses Müller is in his ability to also be a link for his team-mates, using his physical presence to hold up play and bring team-mates into the game. There aren’t any definitive statistics to support the assertion, but it isn’t difficult to assume that Lewandowski would seriously outweigh any numbers of Müller, when it comes to assessing the ‘assists’ provided to team-mates for their goals.
Comparing players across eras when they played with different team-mates, against different opponents often in different competitions and at different times of a club’s development is akin to the Labours of Sisyphus. Just when you think you have one point established, it’s called into question, and the boulder rolls back down the hill. Both Müller and Lewandowski were, and are, outstanding exponents of the art of goalscoring, albeit in different ways, but it would be shallow and somewhat callow to leave the argument there, without pinning my colours to the mast.
So, in the interest of setting myself up for contradiction, I’m going to say that the exploits of Gerd Müller, joining a club in the second tier, firing them to promotion, and then on to domestic and continental domination outweighs the achievements of Robert Lewandowski, albeit by a small margin, and that’s not taking into account his exploits on the international stage where Lewandowski’s aspirations have perhaps been compromised by playing for a less competitive country in football’s major competitions. So, there we go, I’d put Müller, slightly ahead. But, what do I know? Over to you.
(This article was originally produced for the ‘Bayern Munich’ magazine from These Football Times).
Helenio Herrera and ‘Il Grande Inter’
In May 1960, after delivering the Inter Cities Fairs Cup and his second successive La Liga title, Argentine-born coach Helenio Herrera left Barcelona. Despite the impressive domestic success and the bonus of a European trophy, a failure to usurp Real Madrid from their status as the aristocrats of continental football, plus rumours of disputes with a number of players, including star performer Ladislao Kubala, created a rift between club and coach that proved too wide to bridge.
Herrera had created a Barça side that ironically, months later, would go on to eventually dethrone Los Blancos as champions of Europe in the First Round of the European Cup under new coach Enrique Orizaola, thanks to a brace of goals by midfield general Luis Suárez, nicknamed ‘El Arquitecto’ (The Architect). The Catalans would fall short of the ultimate prize though, losing the final in Bern’s Wankdorf Stadium. Barcelona’s wait to land the big trophy would go on for another 30 years. For Herrera, and indeed Suárez however, a period of continental domination was just a few short years away. That success would be achieved not in Catalunya, but the Lombardy region of Italy, where a club struggling to re-establish itself as a force in Serie A, and who had never won a European trophy, was about to become the continent’s dominant power. The era of Il Grande Inter was about to be born.
Angelo Moratti had amassed a fortune in the oil business and took over as president of the club officially known as Football Club Internazionale Milano – but forever recognised as ‘Inter’ – the year after their last Scudetto triumph in the 1953-54 season. Despite significant investment however, it was a time of stagnation rather than progress as Inter floundered domestically failing to secure any trophy in the next seasons until the turn of the decade and, indeed, hardly threatening to do so.
Moratti chopped and changed his coaches with dizzying regularity but without achieving any significant progress. Legendary former player Giuseppe Meazza served two brief tenures and English coach Jesse Carver also called the San Siro his home, albeit briefly. With the turnover of coaches in double figures by May 1960, the president decided to bring in the man who had delivered success in Spain and brought Herrera to the San Siro, paying a hefty financial cost to do so. Just days short of his fiftieth birthday the self-proclaimed champion and prophet of attacking football picked up the Nerazzurri banner, and Moratti finally had the right man for the job, although the road to success would be more than a little bumpy.
Football in Italy was a very different beast to that played in Spain and, despite arriving as the man who decried the stupefying play of defensive football that dominated Serie A, Herrera quickly learned to adapt to his new environment. The famous Italian sports writer Gianni Brera described the transformation. ‘As soon as he could open his mouth [Herrera] thundered against the ‘catenaccio’, but after a month he put in a libero; the following year he rediscovered Burgnich and placed Picchi behind Guarnieri’s back; After a few seasons of overwhelming victories with a calculating and even stingy game, solidly founded on defence, Herrera went out into the world to preach as his own the pragmatic verb of `Catenaccio a la Italiana.’
The system adopted had its origins with the Swiss coach Karl Rappen. Managing an amateur national team against the growing professionalism sweeping the global game in the thirties, Rappen devised as system of play that would rely more on the collective efforts of his team, rather than individual talents. Deploying a midfield player, to support his back line of dedicated man-to-man markers, who could fill in and cover when danger threatened but also be in the ideal position to promote attacks when possession was gained, allowed his team to flourish and became known as the “Verou” (French, for ‘door bolt’). Adapting this into the system that became known as ‘Catenaccio’ (Italian for ‘bolt’), Herrera discarded the idea of the free man, the ‘libero’ or ‘sweeper’, having any attacking responsibilities, with his concentration solely dedicated to defence.
That defence, with the ‘bolt’ firmly locking the back door, became the key, as Inter’s fortunes began to rise and, after a shaky start to his time in Italy – at one stage Moratti’s legendary trigger finger was twitching and about to move Herrera on – the new coach’s work began to deliver success as his team developed.
The recently deceased Tarsizio Burgnich was stationed on the right of the Inter defence. The defender had spent time with Juventus, picking up a Serie A winner’s medal in 1961, despite only appearing in 13 games for Turin’s Old Lady, but had been moved on by I Bianconeri as they considered his physical and uncompromising dedication to the task of defending as more of a liability than an asset. In Herrera’s Inter team though, the man who was arguably the most diligent man-to-marker in Europe found his spiritual home. If Burgnich was all fire and fury, with hints of sulphur emanating from his attitude on one flank, on the opposite side, Giacinto Facchetti lost nothing in defensive dedication, but also added a touch of flair, pace and creativity garnered from his earlier days playing as a forward.
In the centre, the underrated Aristide Guarnieri, who had been with the club since joining from Como in 1958 was the ideal man to play in the ‘stopper’ role, alongside Carlo Tagnin, winning aerial duels and crunching tackles. Behind them, providing the bolt, was the former wide player who came to define the role as the Italian libero, Armando Picchi. Before moving to Inter in 1960, Picchi had played as a full-back for SPAL, but Herrera quickly recognised that he had the qualities required to be the key man in his defence and, after experimenting with him in the role during the 1961-62 season, his suspicions were confirmed. Picchi’s dominating performances in front of goalkeeper Giuliano Sarti, who was brought in from Fiorentina in 1963, led to Herrera making him the team’s captain when former incumbent Bruno Bolchi moved to Verona.
Further forward on the left flank, Mario Corso, often referred to as “God’s Left Foot” for his ability to deliver pinpoint accuracy on his crosses into the box, had an uneasy relationship with Herrara. As is so often the case with elaborately skilled forwards Corso lacked in tactical discipline, a characteristic key in Herrera’s team but, despite the coach’s frustration and apparent personal dislike of Corso, his ability on the pitch stood him in good stead and ensured that the coach would consistently select him. The winger was probably the only ‘loose cannon’ in the Grande Inter arsenal. On the opposite flank the Brazilian forward Jair de Costa was equally effective going forward, if a little more attuned to his coach’s requirements going the other way.
In midfield Gianfranco Bedin was in place, but he wasn’t the perfect fit. Herrera wanted someone to control the midfield, a player who could build his attacks. In such circumstances, who better to turn to than ‘The Architect’. Herrera persuaded Moratti to sign Luis Suárez, recent winner of the Ballon d’Or, from Barcelona. It cost the club a world record fee of 250 million lire – around £200,000 in today’s money. Much as Herrera was required to change his tyle to succeed in Italy, so too was the case for Suárez. The man who had been the attacking midfielder fulcrum at the Camp Nou, was deployed a deep-lying playmaker and would become the key element in the success of the team, but success was less than instant.
A young Sandro Mazzola would also make his name with Herrera’s team. A one-club player across a 17-year career with the Nerazzurri, he was the son of the famous Valentino Mazzola who lost his life when the Gran Torino team was destroyed in the Superga air crash in 1949. He played alongside Angelo Domenghini, a former winger who would win the Golden Boot no less than five times. The pair rounded out Herrera’s 5-3-2 plan.
Herrera’s first term in charge brought little improvement as Inter finished third in Serie A, behind champions Juventus and stadium neighbours AC Milan. Inter’s record of conceding just 39 goals across the season though – the equal lowest in the league – suggested that the team was beginning to develop the hard-nosed reputation for defensive solidity that would become their watchword. The following season improved a little, but Inter still failed to top the league. This time finishing as runners-up to AC Milan. Their goals conceded figure continued to improve with just 31 goals breaching Herrera’s defence this term, as the pieces slowly dropped into place. The progress however was too slow for Moratti and, the coach who expensively arrived with a big reputation, and even bigger mouth lauding his own abilities, looked to be on the precipice.
With Moratti’s limited patience exhausted, former Inter player and coach at Mantova, Edmondo Fabri was lined up to take over. Fabri had been awarded the prestigious ‘Seminatore d’Oro’ award the previous season, but events in South America would thwart Moratti’s plans. Italy endured a difficult time in the 1962 World Cup in Chile, failing to progress from the group stages under the joint stewardship of coaches Paolo Mazza and Giovanni Ferrari, and being part of the infamous ‘Battle of Santiago’ game against the hosts. Mazza and Ferrari were moved on and Fabri was chosen to lead the Azzurri. If, at first, the chain of events frustrated the Inter Milan president, twelve months later it would seem like the most fortunate of serendipities.
After a less than auspicious start to the Serie A campaign, wherein they only won two of their opening seven games up to 28 October, Inter found their stride and wouldn’t lose again until early March when Atalanta became the only club to complete a league ‘double’ over Herrera’s team. The run set up a triumphant march to the title and at the end of the season they topped the Serie A table on 49 points, having conceded just 20 goals across the 34-match programme. The following season, Inter’s record would improve totalling 54 points and conceding a mere 18 goals. Unfortunately, a resurgent Bologna would match the points tally, and in a play-off for the Scudetto, Inter would lose out as a late own goal by Facchetti and then a second by Danish striker Harald Nielsen sent the trophy to Bologna. There would be significant compensation in Europe however to placate the loss of domestic silverware.
Entering the European Cup for the first time, as champions of Italy, Inter faced Everton in the Preliminary round, disposing of the Merseysiders with a 1-0 win at the San Siro after returning from Goodison Park with a goalless draw. It took Herrera’s team into a confrontation with French champions Monaco and another one goal victory at home looked to be scant cover for the return played in Marseille’s Stade Vélodrome. Inside 17 minutes though, a brace by Mazzola had trebled Inter’s advantage and despite Théodore Szkudlapski reducing the arrears approaching the hour mark, the French team were never really in the hunt and a late Suárez goal confirmed Inter’s progress to the last eight, and a date with Partizan Belgrade.
In late February a 0-2 victory in the Yugoslav capital virtually settled the tie before the return at the San Siro, where a 2-1 win sent Inter into the semi-finals, where they avoided Real Madrid, instead being paired with Borussia Dortmund. Again, a strong performance in the away leg put Inter into a strong position with goals from Mazzola and Corso earning a 2-2 draw. The path to the final was completed at the San Siro as goals from Mazzola again, and Jair were enough for a 2-1 win and progress to the final in Vienna’s Praterstadion, and a meeting with Real Madrid on 27 May 1964.
The Los Blancos domination of the competition’s early years had faded a little, but the Spanish champions were still a formidable unit, containing the potent attacking power of Di Stéfano, Puskas and Gento. It looked like a classic confrontation between the attacking flair of the Spanish club and the obdurate defence of Herrera’s team with the Nerazzurri looking to steal a one goal win. Against such expectations however, by the time Felo breached the Inter backline with 20 minutes to play, Mazzola – who was equal top-scorer in the tournament – and Milani already had the dominant Italians two goals clear and a second for Mazzola six minutes later confirmed Inter as champions of Europe. The fact that they displaced city and stadium rivals AC Milan to achieve that status only made the taste so much sweeter. The trophy stayed at the San Siro, but the red and black ribbons adorning it, were replaced by blue and black ones.
If there’s one thing better than winning the European Cup, it’s doing so in the same season as becoming champions of your own country as well. In the following season, with Herrera now lauded as a genius by all and sundry, not least by Angelo Moratti himself, the Grande Inter era was well and truly underway. Domestically, Inter returned to the top of the tree, reclaiming the Scudetto, finishing four points clear of AC Milan.
In the European Cup, a seven-goal aggregate romp past the Romanians of Dinamo București took the reigning champions into the quarter-finals and a tie against Glasgow Rangers. A brace from Suárez and another goal by Peiró put Inter three goals clear five minutes into the second period at the San Siro and apparently on course for a comfortable passage, but a goal by James Forrest kept the tie alive for the second leg at Ibrox. Back in Glasgow, a fortnight later, Forrest scored after just seven minutes, leaving the vast bulk of the game for the Scottish champions to net the all-important second goal. When resolute defence is required however, Inter were never going to come up short and they kept the eager Scottish attack at bay for the remainder of the game and advanced to the semi-finals where they would meet another British club, the English champions, Liverpool.
Bill Shankly had taken Liverpool to their first title since just after the Second World War and his team was now striding confidently into Europe, looking to build on that success. The first leg was played at Liverpool, and a 3-1 win for the Reds looked to have put them in a strong position. Back in Milan however, amid controversies over officials and Inter’s tactics, the Nerazzurri scored three times, without reply to reach their second successive final. The luck of the draw saw the game against Benfica played at the San Siro and a single strike by Jair ensured the trophy would remain in the stadium.
In between the two continental triumphs, Inter had also competed in the Intercontinental Cup against Argentina’s Independiente de Avellaneda, champions of South America. After both clubs had won their home legs, the play-off was decided at Real Madrid’s Estadio Santiago Bernabeu in the Spanish capital. In a game plagued by continuous rain and ill-feeling between the teams, Corso scored the decisive goal in the second period of extra-time. The Grande Inter were at their zenith. Champions of Italy, Champions of Europe, and Champions of the world.
A third successive Scudetto fell into Inter’s hands in the 1965-66 season and their period of dominance was showing few signs of ending. As so often is the case in football however, hindsight would identify that this was perhaps the last hurrah for a team where so many vital components were reaching the latter stages of their careers. A defeat to Real Madrid in the semi-final of the European Cup saw their continental dominance slip away, and yet they reached their third European Cup Final in 1967 and, after defeating the might of Real Madrid and Benfica on the previous two occasions, a game against the little-known Scottish club, Glasgow Celtic, looked a relatively comfortable trask.
Ahead of the game, there were warning signs for the Italians. Suárez was injured and missed the game, being replaced by Bicicli. It was hardly a like-for-like change, as Leo Turrini explained. “It was like substituting Leonardo da Vinci for a whitewash.” It was an opposite comment. Despite Mazzola giving Inter an early lead from a penalty, Inter wilted under intense pressure from the Scots and Celtic scored twice to become the first British club to be crowned as Champions of Europe.
The final had taken place on 25 May, and seven days later, a chance to secure the Scudetto title in a game against modest Mantova was squandered. The home team were in mid-table, with Inter leading the table on 48 points, one ahead of Juventus who faced Lazio at home. If Inter won, the title was theirs. The Nerazzurri attacked and were unfortunate when Mazzola struck the bar, with a young Dino Zoff in the Mantova goal well beaten, but at half-time there had been no breakthrough. Four mniutes after the restart though, came the vital moment. Inter lost possession as Di Giacomo stole the ball away, with only sweeper Pichi, and then goalkeeper Sarti to beat. The defender managed to usher the home player towards the sidelines and, Di Giacomo turned a seemingly innocuous looking cross hopefully into the box. Incredibly though, under no pressure, Sarti missed the ball and it flew unhindered into the net. Inter fell behind, and the Scudetto fell into Juve’s hands. In Turin, I Bianconeri went two goals clear and, despite conceding a late Di Pucchio goal, Juventus won and Inter lost. The title went to Turin. It closed out the majesty of Il Grande Inter.
In his time with the club, as well as the Intercontinental Cup, Herrera would deliver three Scudetti, two European Cups and three Supercups to Moratti and Inter. Had Italy performed in Chile, Herrera would probably have been fired in favour of Fabri and who knows how Inter’s future would have shaped up. In 1968 Herrera left Inter, moving to Roma, before briefly returning to Inter in 1973. By then however the magic had gone. The Nerazzurri would have to wait another 35 years, until the arrival of José Mourinho to once more ascend to the summit of European club football. Three and a half decades is plenty of time to appreciate the success of Helenio Herrera’s time at the San Siro and celebrate the glory of Il Grande Inter.
(This article was originally produced for the ‘These Football Times’ Inter Milan magazine).
Baggio and AC Milan – The star-crossed relationship doomed to fail.
There comes a time in most players’ careers when their club sees them as surplus to requirements. Sometimes that can occur when there’s a perception that age has blunted their skills and a younger player seems to offer a better return on investment, or when there’s an apparent mismatch between the coach’s vision for the squad and the talents the player can offer. At other times, it can simply follow a fall out between player and club. On some rare occasions, it’s a combination of all three – with a little extra spice thrown in as well.
At the end of the 1994-95 season Roberto Baggio had reached that precise situation with Juventus. It had been Baggio’s fifth season living with Turin’s Old Lady, and the most decorated. He had joined Juve from Fiorentina in 1990 and collected a UEFA Cup winner’s medal in 1993, as I Bianconeri comfortably overcame Borussia Dortmund 6-1 on aggregate with Baggio netting one of the half-dozen goals. In 1994-95 however, Juve surpassed that achievement with something to spare, establishing domestic domination by securing the Italian domestic double of winning the Scudetto and the Coppa Italia. Sadly, for Baggio, despite collecting a couple of winner’s medals, his on the field contribution to the triumphs had been restricted, featuring in only 17 of the club’s Serie A games and not featuring at all in Copa Italia Final.
By now, it had become increasingly clear to Baggio that he would be unlikely to significantly figure in any success the club enjoyed moving forwards. Coach Marcello Lippi had transferred his affections to the prodigious young talent of Alessandro Del Piero, now in his major breakthrough season at the club. Across each of the previous four seasons, Baggio had featured in more than 40 of the club’s games, but the emergence of Del Piero had flattened that off to a mere 29 in the 1994-95 term, with the youngster playing in 50. At 28 years of age, Baggio was probably still in his peak years, but Del Piero was seven years younger and, from the club’s point of view, held greater long-term value. If not exactly willingly passed on, the baton had been removed from Baggio’s hand, and given to Del Piero, and the club’s domination of Italian football only emphasised the accepted wisdom of the move.
The Juventus management had already informed Baggio that the only way they would consider a new contract for him was if he agreed to a 50% cut in his salary, and a reduced role within the squad. It hardly led to cordial relations between Baggio on one side and Lippi, Luciano Moggi and Umberto Agnelli on the other. A parting of the ways was inevitable and, with the announcement from the club that the number ten shirt would be worn by Del Piero for the new season, the final nail was driven home.
If being shown the door by Juventus was inevitably an unwelcome turn in Baggio’s career, there were plenty of other suitors lined up and willing to pay the required fee to secure his services. In England, as ever, Manchester United were among the club’s linked with one of the established stars of European football. After all, this was just one season after Baggio had starred for the Azzurri on the football world’s biggest stage at the World Cup in the USA and, as the BBC’s Stefano Bozzi stated, “single-handedly hauled Italy to the final.”
Blackburn Rovers had just secured their first league title for more than 80 years and, funded by the largesse of Jack Walker, sought to bring the Italian maestro to Ewood Park to cement their arrival in the big time.
In Spain, La Liga champions Real Madrid looked to take the player to the Bernabeu, adding Baggio to a squad already boasting the talents of Butragueño, Zamorano, Fernando Redondo, Michael Laudrup and Raul. President Ramón Mendoza was entering the final few months of his decade heading the club and delivering Baggio would have been an ideal parting gift to the Madridistas, but it wasn’t to be. Both Milan clubs were also interested and, eventually it was the persuasive pressure of Silvio Berlusconi and manager Fabio Capello that won out, with the Rossoneri agreeing a reported £6.8 million fee to take Baggio to the San Siro.
After initially struggling with early season injuries – a propensity to injury was a stick that his critics repeatedly used to beat him with as his career progressed – Baggio enjoyed a successful first period with the Milanese club and it fell to him to strike a penalty to win the game against his former team Fiorentina in the game that decided the Scudetto would be adorned with red and black ribbons for that season. Securing the title by a clear eight points from Juventus in the runners-up spot must have carried an extra level of satisfaction of Baggio. For much of the season, with George Weah as the lone striker supported by Baggio and Savićević, Milan were a potent attacking force.
In raw statistics, his seven goals in Serie A games netted during his first term in Milan hardly speak of a huge influence, but the contribution of players such as Baggio transcend mere statistics. His influence on the field and perceptive play created numerous chances for his team-mates, as is suggested by the 12 ‘official’ assists he recorded in that season. It was the highest in Serie A. Much as with the fans at Juventus, the tifosi on the Curva Sud took Baggio, their new fantasista, snaffled away from rivals in Turin, who had brought the Scudetto with him, to their hearts. As the fans in Turin must have lamented losing Baggio, he was acclaimed in Milan as the fans voted him their player of the season.
Even before the season was out however, cracks in the relationship between Baggio and Capello began to develop. The coach, who was in his last season at the San Siro before briefly moving on to Spain and Real Madrid, was the hardest of taskmasters and his strict patterns of play left little room for the flamboyant skills and ‘street football’ talents of Baggio. The Curva Sud adored him but, for a time, Capello merely tolerated him.
In such a relationship the coach, especially one with such a list of achievements with the club, would always win. As the season wore on, Baggio’s playing time became increasingly curtailed. Capello cited the old chestnut of the player having fitness issues, and being unable to perform at the required level for a full 90 minutes. It was something that Baggio contested, but without being able to change the coach’s stance. In his 28 Serie A appearances during the season, he would only play the complete 90 minutes on seven occasions. He was substituted in the second period on 16 occasions, and took to the field from the bench twice. As with Juve’s successful season when integrating Del Piero into their team ahead of Baggio, titles talk, and Capello delivering the Serie A title left little room for Baggio’s disappointments to gain ground with the club’s hierarchy.
The following season, Uruguayan coach Óscar Tabárez replaced Capello as Milan sought to build on their title success. For both club and Baggio however, the appointment heralded a difficult time. If Capello’s authoritarian ways had rubbed painfully up against Baggio’s style, the pragmatism of the new man on Milan’s bench hardly saw an improvement. The coach’s oft-referenced statement that “There is no place for poets in modern football,” hardly suggested a meeting of minds between coach and player, a situation that was played out a Baggio began the new season occupying the bench more often than not, a scenario that a perplexed Zinedine Zidane described as “something that I will never understand in my lifetime.”
Through dedication and applied determination when granted playing time however, Baggio’s ability eventually won over the coach and as the season progressed, he was increasingly deployed, either in his favoured position playing behind Wear, or less effectively shunted out to a wide position on the left flank.
In September, following their league title win the previous season, and with Baggio now settled into the starting eleven, Milan began their Champions League campaign placed in a group also comprising Porto and the Scandinavian pair of Rosenborg from Norway and Sweden’s IFK Göteborg. Strongly fancied to fill one of the top two places alongside Porto, Milan opened their campaign on 11 September at home to the Portuguese club. Despite twice taking the lead however, a late goal by Jardel gave the visitors a 2-3 win, and Milan suddenly had a mountain to climb.
Two weeks later, things looked to have improved with a 1-4 win in Norway, but Baggio had been relegated to the bench and didn’t feature. By the middle of October, when Milan lost 2-1 in Göteborg despite leading from a Weah goal, he didn’t even make the bench. Two weeks later, he came off the bench to face the same opponents with Milan holding a narrow 3-2 lead and scored the fourth goal – his first in European club football’s premier competition to steer Milan safely over the line.
With two games remaining, away to Porto and then home to Rosenborg, avoiding defeat in Portugal and then winning against the Norwegians in the San Siro offered a surely achievable passage into the quarter-finals. A 1-1 draw against Porto, on 20 November with Baggio starting but replaced for the final dozen minutes or so looked to have seen the more difficult of the two tasks achieved. Less than two weeks later though, with domestic form falling away, the Berlusconi axe fell. In the early days of December 1996, with the club only having won eight of their first 22 games, the president decided that the Uruguayan was not up to the task of replacing Capello, and moved to secure the services of previous coach, and the man who led the Azzurri into the World Cup in 1994, Arrigo Sacchi.
To outsiders, the prospect of reuniting Baggio with the coach of the Italian team that he had starred in during the tournament in the USA looked an exciting proposition. As with so many of his coaches however, Baggio had experienced an uneasy relationship with the national team’s coach, and their relationship had been often tepid, and occasionally frosty.
The situation at the San Siro however, demanded a reconciliation for the good of all concerned and the new coach sought to exploit the potential of Baggio offering him both encouragement and playing time. The ploy faltered however. Perhaps due to the inconsistent and differing coaching and tactical requirements of playing under three different coaches in eight months or so, a loss of form, or the general malaise sweeping through the squad, the magic in Baggio’s boots dimmed and Milan’s season deteriorated.
Sacchi’s first game was the decisive group encounter against Rosenborg. Strong favourites to win and qualify, the new coach started with Baggio in the team. At half-time however, with only a last-minute equaliser from Dugarry getting Milan into the dressing room on level terms, Sacchi withdrew Baggio in favour of Marco Simeone. It was to little avail however as a 70th minute strike by Vergard Heggem condemned the Rossoneri to a humiliating defeat, and elimination.
After winning the Scudetto the previous season, a mid-table eleventh position, elimination in the quarter-finals of the Coppa Italia – ironically at the hands of Baggio’s former club Fiorentina as the player sat frustratingly on the bench – and a chastening experience in Europe was a shuddering disappointment, and something not to be tolerated by the eternally demanding and impatient Berlusconi.
The summer saw not only the end of Sacchi’s brief return spell and Capello’s return to the San Siro, but also the exit of Baggio. Never truly convinced of Baggio’s worth to any squad organised along the lines that he insisted his team’s follow, Capello declared that the player would not be part of his plans for the new season. It was time to move on.
Baggio’s initial choice was a move to Parma but, as was becoming a recurring theme in his career, the Parma coach, Carlo Ancelotti persuaded the club not to pursue the transfer as he felt the player would not fit into his tactical planning, then set as a rigid 4-4-2. It was a decision he would later admit to regretting, but at the time, it eliminated Parma from Baggio’s options and instead he moved to Bologna.
In his two seasons at the San Siro Roberto Baggio would feature in 67 games for the Rossoneri, 61 of them in Serie A. He would score 19 goals, of which a dozen came in the league. He would also contribute numerous unrecorded assists and apply a creative touch to the club’s attacking play often only best appreciated by the fans on the Curva Sud, rather than the coaches sat on the bench. He collected a Serie A winner’s medal and played Champions League football for the first time in his career, and yet there remains a sense of unfulfilled destiny.
Leaving Juventus to join Milan hardly looked like a step down, something illustrated by the club’s league success during in his first season, but there surely should have been so much more to follow. So many players of outrageous talent have fallen foul of a coach’s lack of ability to integrate such magical talents into their team. Throughout his career, this scenario blighted the career of Roberto Baggio, but perhaps never more so than during his time with Milan.
(This article was originally produced for the ‘Baggio’ magazine issue from These Football Times).