From pictures of Barack Obama watching in apparent rapt attention on Air Force One, to videos of him publicly telephoning the squad and telling them “You did us proud!” it seems like America has finally ‘got’ football – and got it bad! On the day after the American team was eliminated from the World Cup by Belgium, ‘USA Today’ reported that despite the defeat, “soccer in America…got nothing but a big win!”
Cossetted in his penthouse in Brazil, such comments must warm the cockles of Sepp Blatter’s heart. If the 78 year-old danced a little Swiss jig of joy that his sport has finally broken into the most lucrative market in the world however, he probably should temper his exaltation and read on a little. The article goes on the say that “Did everyone understand the rules? Most certainly not. Will a lot of the people who watched the game stop caring about soccer tomorrow morning? Absolutely.” Hmm, perhaps not so much on the big breakthrough then, eh Sepp? So, USA. All that ‘soccer’ thing. How’s that working out for you?