It’s probably an incontrovertible truism that, in modern football, money talks. Some may argue that rather than talk, money actually screams out in uncontrolled profanity, but whatever your viewpoint on that, there’s little doubt that within the modern game, success and money tend to go hand in hand.

In England, Roman Abramovich became the first mega-money arrival to shake up the Ancien Régime when, as David Dein put it, he “parked his Russian tanks on our lawn…firing £50 notes at us.” This was then advanced another notch or three when Mansour bin Zayed Al Nahyan took control of Manchester City. In France the largesse of Qatar Sports Investments has endowed PSG with the money to dominate the domestic game merely as a prelude to chasing that elusive Champions League trophy. In Spain, the income of Real Madrid and Barcelona dwarfs all other clubs in the country and in Italy, via the EXOR organisation, the Agnelli family‎ fund Juventus, whilst Berlusconi fed the Rossoneri and after Massimo Moratti passed on the baton, Zhang Jindong’s Suning Commerce Group took over control of the Nerazzurri from Eric Tohir.

There are surely many more examples. It is not however only in Western Europe that money has bulldozed its way into the ‘beautiful game.’ Across the old Soviet-controlled east, big money is making its presence felt, and the Bulgarian club, PFC Ludogorets Razgrad, more popularly known as ‘Ludogorets’ is a good example. Razgrad is a town situated in the northeast Bulgaria, in the region known as Ludogrie, which refers to the wild forests around the area and is the home where Ludogrets were formed in 2001. Continue reading →